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Decade Retrospective: Cybersecurity From 2010 To 2019

Forrester eCommerce

The Decade Cyber Went Mainstream Yes, technically, decades begin in years that end in one, but it’s easier to say the 2010s than the 2011s. Prior to 2010, cybersecurity was an insular domain. No one really cared, until something they were using didn’t work. Devices blew up due to malware or adware, and users got […].

Customer 370
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Underestimated Danger: The Story Of Plastics In IT

Forrester eCommerce

In 2022, a staggering 62 million tons of e-waste were generated, with an 82% increase from 2010. They are the technological equivalent of steel and concrete, with sustainability implications that far surpass their usage. Twenty-seven […]

Toys 228
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It’s Time For The 15th Forrester Annual Enterprise Architecture Awards!

Forrester eCommerce

These awards have been an institution since 2010, and as of last year now are conducted in partnership with The Open Group. One of my most pleasant and inspiring responsibilities is coordinating the annual Enterprise Architecture awards. Last year we had a record 29 entries across the globe, and noted a number of key trends […]

Customer 242
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Awareness Isn’t Enough, It’s Time To Change Behaviors

Forrester eCommerce

I am thrilled to announce my latest research, “How To Manage The Human Risk In Cybersecurity” It’s research I’ve been leading and evolving since 2010, changing my mind about the title with each refresh to reflect the times.

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Instagram Sales: How to Captivate Consumers With Your Brand

BigCommerce

Since Instagram’s inception back in October 2010, approximately one billion monthly users have introduced the social media platform into their…

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Return Of The Sovereign Cloud

Forrester eCommerce

I followed this up with a 2010 opinion-editorial calling for improved “cloud computing regulation” in Australia as a model for global oversight of a hugely important market segment. How important?

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B2C Marketing Operations: It’s Time To Shine

Forrester eCommerce

B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? Unpredictable and fast-changing macroeconomic conditions? Marketing […]

B2C 195