The Product Launch of the Year Awards were added to the Retail Industry Awards line up in 2011 to celebrate the efforts of supplier partners who continuously develop new products, brand extensions, and packaging updates.
The nominations this year were separated into nine vital categories: alcohol, chilled, confectionery, crisps and snacks, frozen, grocery, soft drinks, tobacco, and vaping and smoking alternatives. There was also a special award for supplier Sales Team of the Year.
To be eligible for nomination, products must have been launched in the 12 months to 31 March 2020 and have been widely available to the convenience trade during that period. Any new SKU was eligible, whether a new product, brand extension or significant packaging innovation.
The winners are as follows:
Alcohol: Gordon’s Premium Pink Distilled Gin 350ml, Diageo
Chilled: Twix Milk Drink, Mars Chocolate Drinks & Treats
Confectionery: Cadbury Twirl Orange, Mondelēz International
Crisps & Snacks: Walkers Best Ever Cheese & Onion crisps, PepsiCo
E-cigarettes: Logic Compact, JTI UK
Frozen: Magnum Ruby, Unilever
Grocery: Maltesers Biscuits, Mars Chocolate Drinks & Treats
Soft Drinks: Lucozade Energy Watermelon & Strawberry Cooler, Suntory Beverage & Food
Tobacco: Sterling Dual Capsule Leaf Wrapped Cigarillos, JTI UK
Sales Team of the Year: Bobby’s Foods
The Retail Industry Awards are taking place tomorrow (26 January)! Will you be joining us? Don’t miss out register to attend for free here.