For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite
Retail TouchPoints
MARCH 9, 2023
My daughter lives in technology. Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy.
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