How to Improve Amazon Ad Spend ROI [VIDEO] | Salsify

Digital Shelf Insights

With Amazon’s advertising business set to reach $16 billion by 2021, it’s critical that your brand make the most of any spend by mastering the fundamentals of your product page. Salsify Co-founder Rob Gonzalez shares four critical ways to make your ad spend more effective.

Watch the video to learn which changes will most impact your search rank and your conversion rate, the two critical aspects of improving your performance and lowering your ad rates on Amazon.

Tag(s): Digital Shelf Insights Video Product Page Optimization

Written by: Peter Crosby

I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.

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