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GenAI Consumer Outlook, Q1 2024: Which Consumers Will Pay To Use GenAI?

Forrester eCommerce

Welcome to the second installment of Forrester’s Generative AI Consumer Outlook Quarterly Blog Series! With GPT-4 Turbo’s launch in late 2023, Google’s announcement of Gemini, and Microsoft Copilot’s Superbowl ad, consumers are now faced with plenty of options for consumer-facing gen AI tools. But as new […]

Consumer 413
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Predictions 2023: Consumers Will Spend More And Demand Better

Forrester eCommerce

Consumer behavior in 2023 will be a jumble of mixed signals: exuberance as the pandemic wanes, tempered by caution in the face of economic turbulence. Learn more.

Consumer 368
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Consumer Spending Trends — 2023 Edition

Forrester eCommerce

Inflation is rampant, and beleaguered consumers are reeling from high prices. Has The Economy Got You Down?

Consumer 403
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Three Signs That Consumers’ Impulsive Spending Is Growing

Forrester eCommerce

Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping.

Consumer 399
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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year. April 4th, 2023 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST

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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

With this uncertainty in mind, I spent time on Saturday, November 25, 2023 seeking out early ecommerce sales data from Black Friday to gain a clearer understanding of how the market was performing. In January, we all learned that the 2023 retail year ended up exceeding our expectations, growing by 5.3% billion, up 7.5% from last year.

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NRF: ‘Resiliency of Consumers’ will Drive Retail Sales Growth in 2024

Retail TouchPoints

increase seen in 2023, which saw sales reach $5.1 trillion in 2023. The resiliency of consumers continues to power the American economy, and we are confident there will be moderate but steady growth through the end of the year,” said Matthew Shay, President and CEO of the NRF in a statement. “The trillion , compared to $1.38

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The Ultimate E-commerce Shipping Report For Small Businesses In 2023

Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report."

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Whether you're engaging with customers on their social media platforms or you're adopting a frictionless return policy, creating personalized experiences through an omnichannel e-commerce strategy is how to see growth in 2023 and beyond. The cool new innovations shaping the commerce industry.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved.