Trending Articles

Insights For All: Data-Driven Innovation And The Retail Ecosystem

Retail TouchPoints

By Jonathan Cherki, ContentSquare The benchmark for digital experience is constantly shifting, as a new generation of disruptors compete for uniqueness while simultaneously raising the bar on convenience.

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A New Era Of Privacy Is Here — We Can Help You Navigate It

Forrester eCommerce

Who knew that failed data governance would be the thing to turn the privacy world on its ear? When the Facebook/Cambridge Analytica scandal broke. and then got worse, consumers and politicians alike finally seemed to understand that the data economy had gotten away from us all. As a result, 2018 has forever […]. age of the customer

Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

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The Empowered Marketer: Brands at the Forefront of Ecommerce


What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges


Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out.

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6 Dos and Don’ts of Winback Campaigns


It’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.” .

How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution


No matter how attentive to scalability, when a business grows it’s inevitable that product information becomes scattered, duplicated and siloed. The specifics depend on how things have needed to evolve as the company grows (e.g., operational workflows, staffing, system requirements, etc.).

Girlboss: Top Women Slaying Retail Ecommerce


Maybe it’s because I’ve been streaming Beyoncé’s Lemonade all weekend but it’s time to give it up for some Girlbosses killing the […]. The post Girlboss: Top Women Slaying Retail Ecommerce appeared first on Zmags. Ecommerce Best Practices online fashion merchandising online merchandising

Google Shopping Explained In One Simple Step By Step Guide

My Wife Quit Her Job

I’ve been running profitable Google Shopping ads for almost 10 years now. In fact, I got started with Shopping even before Google started charging for the service. And you know what?

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Is There A ‘Right Way’ To Achieve Clicks-To-Bricks Success?

Retail TouchPoints

Wayfair recently opened its first brick-and-mortar store in Florence, Ky., following in the footsteps of many previously “online-only” brands.

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The Psychology Behind Customer Loyalty


Passionate fan bases are common among sports teams, rock bands, even baby hippos. But it’s less common to come across enthusiastic fans of ecommerce brands—fans who would blindly follow certain companies and their products anywhere. .

Cybersecurity In Singapore: Reflections Of A Visitor (And A New Fan)

Forrester eCommerce

I have just spent the last week in Singapore delivering speeches and meeting a multitude of clients in a series of what turned out to be back to back meetings.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar


Are you ready to bring your brick-and-mortar store into the world of online shopping? Building a virtual storefront from the ground up can feel like an overwhelming experience.

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221: Advanced Techniques With Amazon Sponsored Product Ads With Edward Ruffin

My Wife Quit Her Job

Today I’m thrilled to have Edward Ruffin on the show. Edward is in charge of sponsored products ads over at Sellers Labs and he was one of the speakers at this past years Sellers Summit.

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How Brands Can Win This Back-To-School Season With The Mobile Dad

Retail TouchPoints

It’s August and prime back-to-school shopping season. From time-honored traditions like buying a new backpack for the school year to more mundane school supply purchases, the pivotal retail season is in full swing.

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap


Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.

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Seeking Good Industrial Use Cases For Virtual Or Augmented Reality

Forrester eCommerce

Augmented reality (AR) and virtual reality (VR) have become the cool must-haves for industrial technology vendor keynotes. I have lost count of the times we’ve watched someone on stage as they swoosh and swoop through jet engines, nuclear reactors, sunken wrecks, and the like.

Dark Patterns in Google Ads

Store Growers

Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal.

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I Wish I Never Built a Personal Brand


Some of you who are reading this know who I am. And many of you don’t. So, for those of you who don’t… My name is Neil Patel, and I am the co-founder of an ad agency called Neil Patel Digital. I’ve also co-founded a few marketing technology companies.

Blog 192 Experiment

Rishi Rawat

Just saw a really interesting experiment on and decided to share it: Article Narrative Control Power

B2B Online

Retail Technology Review

B2B Online, Europe's only conference for leaders in eCommerce, digital and marketing from prominent manufacturers and distributors, is coming back to Amsterdam this November. Exhibitions and Events Internet Retailing

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Can Creative Entrepreneurialism Save The Agency Business Model?

Forrester eCommerce

Jay Pattisall, Keith Johnston, and I have been probing the reasons behind the financial woes of agency holding companies such as MDC Partners, Publicis Groupe, and WPP. What’s going on?

A Survival Guide For Third-Party Amazon Sellers

Ecommerce Platforms

Business as usual is coming to an end for many third-party Amazon sellers. Competition on Amazon U.S. is reaching new heights and it’s only going to get worse from here. Chinese sellers are flooding the marketplace thanks to preferential treatment from Amazon and the USPS.

The Difference Between Influencer and Affiliate Marketing: What You Need to Know


When it comes to digital marketing we hear a lot about influencer marketing. With billions of users logging onto popular social media platforms every day, you have an unprecedented opportunity to get in front of a larger segment of your target audience than ever before.

Getting More Email Signups

Rishi Rawat

Should You Use A Retail Ship-from-Store Strategy To Fulfill Online Orders?


Should You Use A Retail Ship-from-Store Strategy To Fulfill Online Orders? Should online orders be fulfilled using a retail ship-from-store strategy or rather from fulfillment centers? That’s a very serious question facing retailers driving omni-channel today.

Sorry, Alexa: Voice shopping is still mostly hype

Steve Dennis

Voice-activated shopping—and Amazon’s anticipated dominance of the platform via Alexa-enabled devices—has been touted as one of the next big things in retail. In fact, a simple Google search with any combination of the relevant keywords reveals a large number of bold predictions about the revolutionary nature of the technology. Go ahead and give it a try. I’ll wait.

New Smile App: Gorgias

When you’re up against ecommerce giants like Amazon, the key to differentiating your business is offering exceptional customer service. While it might seem difficult to provide world class customer service online, the combined power of Gorgias and Smile make it easier than ever! Smile Updates

For Personalization Success this Holiday Season, Unwrap the Gift of Data.


There’s no time like the holidays to prove the time- and money-saving potential […]. The post For Personalization Success this Holiday Season, Unwrap the Gift of Data. appeared first on The Omni Channel

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Best Order Management Awards & Accolades


Best Order Management Awards & Accolades. The past few weeks have been a whirlwind of awards, galas, dinners and accolades. Firstly, many thanks to our friends at Salesforce for the Ohana partnership. As well as Microsoft for the next level of our Microsoft Gold Partnership.

Through the looking glass: Join us at Forrester’s CX Singapore 2018 Forum

Forrester eCommerce

“Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!” ” The Red Queen, Through The Looking Glass. I was reminded of this quote from Lewis Carroll’s book when analyzing the results […]. age of the customer

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How to Build Trust with Online Shoppers: An Actionable Guide


If you want to succeed in the increasingly competitive world of ecommerce, you have to work hard to build trust with your target audience. In ecommerce, trust is not something you can build once and secure forever. Building trust requires constant attention and effort.

Back To School


Sharpen Your Pencils and Get Ready to Hit Send It’s that time of year again, summer is coming to an end, and children are starting to get ready to head. The post Back To School appeared first on Webbula.

Video Now Available To All Brand Registered Amazon Sellers

CPC Strategy

According to our team of experts, as of now all brand registered 3P sellers have the option to “Add Video” to their product. Read More. The post Video Now Available To All Brand Registered Amazon Sellers appeared first on Retail Performance Marketing Blog - CPC Strategy. EBC Content

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