Trending Articles

Why Buying Wholesale Can Be Misleading

My Wife Quit Her Job

A good number of phone calls we get for our ecommerce business are from customers asking for wholesale pricing on our products. And because we have no desire to be in the wholesale business, my default answer is always no.

The Path To Purchase Is About Location As Much As Journey

Retail TouchPoints

By Gil Larsen, Blis More than 5,000 stores closed their doors in 2017, and this year looks set to surpass it with 1,500 more closures already.

Do You Know What Decoy Effect Is?

Rishi Rawat

Let me illustrate with an example: Video explanation: Article Favorite Price

Stop Clogging the Inbox with Transactional Emails


I don’t know about you, but I get an average of four marketing emails from Amazon every single day. There are the Kindle offers for $1, news about Kindle First, Daily or Monthly Deals, and Recommended for You offers.

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How to Speed up Your WordPress eCommerce Website?

Ecommerce Platforms

WordPress is the world’s most popular Content Management System. Nowadays, it is no longer used as just a blogging tool. Instead, it can power a wide variety of websites, including eCommerce. In fact, the number of eCommerce websites that are built with WordPress is ever on the rise.

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The Empowered Marketer: Create Compelling Content Your Buyers Love


B2C marketing can be almost anything — an Instagram story, an in-depth interview, or even a short film — but it can’t be boring. If you’re boring, then you’ve already lost your audience. Unfortunately, many brands spend too much time talking about the details of product specifications and features, and not enough time creating compelling and interesting content that people truly want to watch, read, or follow. Output is different.

The Data-Driven Marketing Revolution Will Be Televised

Forrester eCommerce

I recently heard L.L. Bean’s chief sales and brand officer walk through the company’s brand refresh and corresponding marketing campaign. He showed some TV spots (most of which elicited laughs, like this winner), and I was reminded of the company’s expanded TV spend. Is TV dead? Hardly.

Modalyst Review: With Fast Delivery to your Customers

Ecommerce Platforms

In the age of online commerce, retailers are constantly looking for ways to cut down on costs while still providing customers with the best service. One of the ways to cut costs, inventory, and overall hassle is to drop shipping your products.

Will The Best Buy Rebrand Be A Better Look?

Retail TouchPoints

Last week, Best Buy launched a branding refresh , including an updated Best Buy logo, a new look and feel with updated colors, photography and conversational language and a new tagline: “Let’s talk about what’s possible.” New commercials and digital videos highlighting the experience debuted May 13.

Using Small Ask Trigger to Get Leads

Rishi Rawat

Video: Online shoppers (especially mobile) are intimidated by forms. They’re hard to fill out, take a long time, and often make the user give up information they don’t want to. A Small Ask is a good way to get the ball rolling.

Why Live Video Is Your Next Big Win (and How to Start Dominating Today)


Live video commands the attention of the business world. Projections show that live streaming will be worth a staggering $70.05 billion by 2021. Unlike ever before, people have a means of interacting with their favorite brands. They can do this at the exact moment that those brands are reaching out.

The Forrester Summer Book Club

Forrester eCommerce

Forrester’s Board of Clients was in Cambridge last week for an amazingly productive two days of co-creation. Ideas that have come out of the Board in previous years include: the weekly Forrester Podcast, the Forrester iPhone app, and Industry Waves.

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Ecommerce Food Marketing Tips


So you have a food brand, huh? You might have tried your luck selling your products on stalls in local markets, or perhaps you’ve even gone as far to approach your local or national supermarkets to see if they’ll stock your product.

What Does GDPR Mean for U.S. Companies?


The General Data Privacy Regulation or GDPR is a hot topic in our private community. It goes into affect in the U.S. on May 25th. It’s a complicated privacy law to understand and is applicable to everyone worldwide. In today’s episode, we talk about what the law covers.

GDPR Made Easy


The post GDPR Made Easy appeared first on Klaviyo. Blog Post Features + Announcements GDPR

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What is an SSL Certificate and How It Can Help Your Website


You might be wondering: “Why is my website showing up as an unsecured site in Google Chrome?”. The answer is because you don’t have an SSL certificate that converts your pages into secure, encrypted HTTPS pages.

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Platform Economy Myth #1: Every Platform Business Is A Marketplace

Forrester eCommerce

Over the next few weeks, we’ll analyze the sacred myths of the platform economy and reveal the real practices that platform businesses have mastered. This is work from our report, Earn Your Place In The Platform Economy: Adopter, Participant, Or Leader?

International Retailers, The 3 Things You May NOT Know About GDPR


International Retailers, The 3 Things You May NOT Know About GDPR. Disclaimer: This video and blog does not constitute as legal advice. Please consult with an attorney to ensure that you are fully complaint with GDPR.

Understanding and Defending Trademarks


Today we are continuing our legal series with Internet, Data Privacy, and Intellectual Property Lawyer John DiGiacomo of John specializes in both IP and businesses on the web—both subjects that a lot of lawyers don’t know much about—so it’s great to have him back on the show.

Despite Amazon tire deal, talk of a Sears turnaround is just hot air

Steve Dennis

Having spent 12 years of my career at Sears, I find it particularly sad to see the once-storied retailer sink slowly into oblivion in what I frequently refer to as the world’s slowest liquidation sale.

SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.


As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second , we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website.

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Forrester eCommerce

From Thursday to Saturday, more than 70.000 visitors will attend the third edition of VIVA TECH in Paris, one of the largest digital and tech conferences in Europe. The aim is to celebrate innovation and to help start-ups and businesses to grow.

The Power of People: What Creates A Great Employee Experience


A Forbes article said it best ; “People are what matter most in business.” Behind every great organization is a group of incredible, passionate, and hard-working individuals; iQmetrix is no different. Our goal is to create a great experience for our clients, their businesses, and their customers and to do that, the right people are needed in the right roles to make projects come together to generate success. But what makes it possible to have those "right" individuals come together?

How to Optimize Your Amazon Product Listings


In April of 2018, the world learned for the first time how many Prime users Amazon actually has. The number was staggering: Over 100 million global users.

How Much Are Receiptless Returns Costing You?


The post How Much Are Receiptless Returns Costing You? appeared first on SheerID. Blog Posts Marketing Retail Fraud consumer behavior Fraud instant verification system marketing Receiptless returns retail fraud

Top Repricing Questions Online Retailers Need to Ask Themselves


Repricing in online retail is more than a requirement because the market is constantly in flux. Having the ability to change pricing to match inventory levels or react to competitor promotions is the only way to insure pricing is in sync with internal and external factors.

Back2Basics: Why B2B Marketers Should Differentiate On Customer Experience

Forrester eCommerce

“To survive in a world of ‘killer competition,’ you can either distinguish yourself from your competitors or offer the lowest price.”

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eCommerce on Facebook and Instagram: What Leading Companies Are Doing in 2018 (Adidas, Crate and Barrel & Nixon)

Inflow Insights

Each year, we analyze the websites of leading eCommerce sites across dozens of categories to see which features best-in-class brands are using.

API Love It: A Digital Marketer’s Guide to Using and Evaluating APIs


On your site, to display an offer just to valuable customers, you need to know who has purchased the most. To target new prospects on Facebook or Google who resemble the loyal ones , you’ll need to sync an evolving high-value-customer list with these ad networks.

The rise of private label and how to strike a balance

Bamboo Rose

For decades, whether they were purchasing clothing, food or furniture, shoppers saw private label brands as inferior to name brands. That notion is changing, and fast; in fact, one could argue that in many cases, private label and name brands are already on par with one another.


What Lies Beneath: the 3 Fundamentals that Power eCommerce Agility


Given rising shopper expectations for omnichannel agility, it’s no surprise that shopping for […]. The post What Lies Beneath: the 3 Fundamentals that Power eCommerce Agility appeared first on The Omni Channel. eCommerce RTI ecommerce platform eCommerce software omnichannel ecommerce

Transform Federal IT To Accelerate Constituent Experience (CX)

Forrester eCommerce

Federal agencies striving to meet their mission objectives increasingly adopt digital technologies to improve constituents’ experience.

Webinar: Health & Wellness Lessons Learned and Key Elements that Drive Success


Health & Wellness Lessons Learned and Key Elements that Drive Success. Friday, June 29 at 2p Central The consumer is on a health journey of a lifetime fueled by passion and personal motivation that is changing the way “wellness” is defined.

Amazon and eBay Prove There’s No One-Size-Fits-All Mobile App Strategy


In 2018, 53% of online traffic is driven by mobile devices. That means brands’ mobile experiences have to be in tip-top shape. One popular way to do that is with an excellent mobile app.