Trending Articles

The Business Risks Of Climate Change (Infographic)

Forrester eCommerce

The business risks associated with global climate change are enormously complex and nearly infinite in quantity. Your firm’s climate-related risks, however, are much more manageable (albeit complex and numerous, as well). No two organizations are exposed in exactly the same way.

Events 195

How In-Store Data Drives Digital Marketing Success

Zaius

How much do you really know about your customers who shop with you in-store? Are you ringing through purchases and letting them walk out the door without knowing their names, which products they’ve bought before, and their shopping preferences?

POS 195

Marketing Matchmaker: Steps to Finding Your Perfect Ecommerce Agency

BigCommerce

When it comes to marketing in 2019, simply using traditional methods is no longer going to cut it. We’re witnessing… Ecommerce Marketing

Low Budget Videos, High-Quality Marketing

Zmags

Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […]. The post Low Budget Videos, High-Quality Marketing appeared first on Zmags.

Grinchbots Seize The Holiday Season: A Data Lesson For Retailers

Retail TouchPoints

By Julian Waits, Devo Technology It was Christmas and my nieces and nephews asked for just one thing: Hatchimals. I was desperate to find them, but everywhere I looked was sold out. I was in a pinch.

Drive Customer Loyalty with a Remarkable App Experience

BigCommerce

Smartphones are arguably consumers’ most personal devices simply because most of us centralize our lives on them: interpersonal communication, social… Mobile Strategies

Smart Retail eCommerce Shopping Features And What We Can Learn From Them

Forrester eCommerce

Retailers are trying to differentiate their shopping experiences to win, serve, and, retain increasingly empowered customers. The first step to adding any website feature is to ensure you understand your customers, their needs, and journeys. You’re lost without it.

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Marketing Unboxed: How Spikeball Wins the Marketing Game

Zaius

What’s the name of the game? For hundreds of thousands of energetic competitors worldwide, it’s Spikeball. For us marketers who might not be as adept at, say, running around and contorting our bodies to eke out that extra point, it’s analyzing their marketing strategy.

Games 212

The Retail Revolution Is Redefining Convenience

Retail TouchPoints

By Steven O’Toole, NCR Convenience stores are suddenly becoming much more convenient and Amazon’s announcement of its plans to open as many as 3,000 self-serve, cashierless stores is sure to accelerate the trend.

POS 195

CPA Marketing in 2018: The Ultimate Guide for Beginners

BigCommerce

When it comes to marketing your online business, your return on investment (ROI) is crucial to your success. Take digital… Ecommerce Marketing

Farming Innovation And Climate Change Adaptation

Forrester eCommerce

Every company will face disruption from new market entrants and innovations that seek to solve some of the world’s most difficult issues.

237: How To Build A Personal Brand With Facebook Ads For Just 5 Bucks A Day With Dennis Yu

My Wife Quit Her Job

Today I’m lucky to have Dennis Yu on the show. Dennis is someone who I met at Social Media Marketing World at the speakers mixer and it’s funny. I knew that I recognized the guy right away because he’s been plastered all over my Facebook feed for years.

Strategies to Grow Your Email List Pre-Purchase

Zaius

Personalizing all your marketing communications is extremely effective in ecommerce. The open rate for non-personalized emails is 16%. The open rate for personalized emails is 26%. When customers receive non-personalized emails, the click-to-convert rate is 4%.

Year-End Review: Retail’s Top Success Stories Of 2018

Retail TouchPoints

Last week, the RTP. editors identified the bad and the ugly of retail in 2018 , highlighting key instances where retailers and others fumbled the ball.

8-Figure Private Label Seller Shares His 9 Steps to Success

BigCommerce

Just five years ago, I was a civil engineer straight out of college struggling in the 9-5 world. Obsessed with… Selling on Amazon

195

When Design And Algorithms Collide

Forrester eCommerce

Algorithms are a new design material, affecting UX in the form of news feeds, recommendations and propensity scores. Unfortunately, it’s not all going smoothly… Want to learn more? Please reach out with any questions; I’m always happy to discuss over inquiry.

Amazon’s Brand Registry And Transparency Program – The Benefits, Requirements And How To Join

My Wife Quit Her Job

Joining the Amazon brand registry is more important today than it has ever been before. Not only does registering your brand allow you to control your listing but it’s also a requirement to get your brand gated so that other sellers can not sell your products on Amazon. It also allows you to enroll in the Amazon Transparency program which further protects your brand from counterfeit sellers. At a high level, registering your brand on Amazon is straightforward to do.

The Empowered Marketer: Marketing to Everyone with a Mouth

Zaius

When a digital native brand makes the move from Instagram ads to TV ads, it’s a milestone of mainstream success. While they may already have had millions of followers and massive sales online, the move to more traditional media is a line in the sand between an up-and-comer and true success.

Can you improve 2019 looking back at 2018 data?

Bryan Eisenberg

I have been sharing more content on LinkedIn lately, are we connected there yet? Have a great 2019. The post Can you improve 2019 looking back at 2018 data? appeared first on Bryan Eisenberg & Jeffrey Eisenberg. Uncategorized Advertising Personas

These 11 Stores Are Killing It On Google Shopping (Case Studies)

Store Growers

The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. And those success stories attracted more online stores interested in running their own campaigns.

Cybersecurity In India: Reflections And Learnings From A Visitor

Forrester eCommerce

Last week, I had the immense pleasure of travelling to India for the first time. It quickly became one of my favourite trips of 2019.

Travel 214

238: How To Become A Leader In Your Space With Selena Soo

My Wife Quit Her Job

Today I’m thrilled to have Selena Soo on the show. Some of you have probably heard of her before because Selena is fairly well known in the online business and entrepreneurship space.

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WEBINAR: The Rise of the B2C Marketer

Zaius

The role of B2C marketers is shifting rapidly. Years ago, marketing was a purely creative role focused on building campaigns for billboards, newspapers, and TV.

B2C 195

How to Leverage the Power of Amazon FBA

BigCommerce

Amazon FBA has become one of the most popular ways to earn income online. In fact, there are over 2… Selling on Amazon

158

My Secret Playbook: 28 Hacks Guaranteed to Grow Your Traffic and Sales

Kissmetrics

Are you tired of algorithm updates? Well, who isn’t? From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success.

Four Types Of Edge Matter To Your IoT Deployments

Forrester eCommerce

The edge, and edge computing, figure prominently in a lot of internet of things (IoT) discussions right now. But where — and what — the edge is very quickly gets complicated. Telecoms operators understand the edge of their network.

Clever Order Confirmation Email

Rishi Rawat

Your order confirmation email doesn’t have to be boring. Hat tip to Justin for sharing this great email from Native: Article Likability

Consuming Hypermedia APIs vs The Other Guys

GetElastic

API consumption has come a long way in the last few years. The industry has seen traditional commerce APIs revolve around catalog navigation, search, product information, checkout, etc. However, the industry is constantly changing and growing for the better.

Other 102

Amazon Advertising & PPC: What You Need to Know, How to Get Started and a Tool to Help You Along the Way

BigCommerce

If I asked you to name the biggest Amazon story of the last year, what would you say? Perhaps you’d… Selling on Amazon

PPC 136

How to Dominate Google in 2019

Kissmetrics

You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results.

SEO 184

Get Ready for Edge Computing’s Rise In 2019

Forrester eCommerce

Every company needs edge computing on its technology roadmap starting in 2019. While many of you may see edge as exclusive to IoT, its value is much wider and will prove as critical to driving up customer experience as content delivery networks (CDN) were in the early days of the Web. Which explains why you […]. edge computing internet of things (IoT) IoT

Black Friday Sale

Rishi Rawat

Black Friday is a great time to go treasure hunting online. But I wasn’t looking for deals this past Black Friday. Instead, I was searching for the new or unique ways websites were trying to get us to stick around for a bit longer. Prettylittercats.com did something pretty interesting.

Toys 104

4 Hacks To Exploit A High Google Ads Cost Per Click

Store Growers

Long gone are the days of paying 1 or 5 cent for clicks on Google Ads. Today, clicks are expensive. And a high cost per click means that advertisers have to find a balance between profit and traffic. Paying a higher cost per click can get your more visitors, but it will eat into your profits. Bid too low, and your ads won’t even show up. This is a daily struggle for most advertising campaigns. And when competition heats up, like during the holiday season, finding that balance becomes even harder.

Games 100

Doing more with less: How Sam’s Club scaled up conversion by embracing data

GetElastic

Originally published on BloomReach. Samsclub.com senior manager of site merchandising, Robelle Mancilla shared how her small ecommerce team embraced data to scale conversion just in time for the holiday season.

The Ultimate Selz Reviews: Who Are They and What Do They Offer?

Ecommerce Platforms

Welcome to this Selz review! If you're new to the world of e-commerce and haven't heard of Selz, then you're in the right place. We're going to discuss everything from who Selz are, to what they offer, to what users think of their service, right here in this article.

PayPal 120

A Simple Solution To Machine Learning Bias

Forrester eCommerce

Machine learning models may occasionally suggest an undesirable action. The action might be either biased or unethical. Or just bad for business. Most of the time the suggestion won’t be wrong. How can developers protect against these bad outcomes?

197

Forget Black Friday and Cyber Monday — For most retailers, it’s really about December sales

Steve Dennis

By now hopefully folks are beginning to accept that Black Friday and Cyber Monday are mostly media events—some would say “media traps” —that actually reveal next to nothing about how the holiday season will ultimately turn out. Moreover, aside from the generally hard to get “door busters,” the best deals are often found over the next several weeks, not on the two days that generate the most hype, er, I mean, attention.