Groove

APRIL 17, 2024

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. Google Ads, meanwhile, has allowed companies to reach their target audiences like never before. And with the integration between Google Ads and Klaviyo, you can leverage the benefits of both. In this article, we'll cover everything you need to know about the powerful Klaviyo Google Ads integration, including the integration's key features, how to use them, a

Customer Data 395

Customer Data Improvements eCommerce Article 395

Forrester eCommerce

APRIL 16, 2024

OpenAI’s ChatGPT set the record for fastest-growing consumer application, and there are now available scores of other models similar to GPT3.5 (both proprietary and open-source), but don’t be fooled: The market for foundation models powering generative AI (genAI) and predictive AI is still in its infancy.

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Retail TouchPoints

APRIL 17, 2024

As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how businesses understand user intent. Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Enter generative AI (gen AI) — a beacon of hope illuminating the path forward for retailers navigating this new terrain.

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Social Media B2C B2B Customer Data 297

My Wife Quit Her Job

APRIL 12, 2024

For the month of April, we’ve been running a challenge in our Profitable Audience Class that has dramatically increased the social media following for the students in the course. If you’re interested in growing your YouTube, TikTok or Instagram channels fast, then listen to this episode! What You’ll Learn Strategies to grow your social media following The results of our video challenge The secret to growing any social media account Sponsors SellersSummit.com – The Sellers

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Fabric

APRIL 16, 2024

Looking back over a career of replatforms, and having been around a multitude of retail peers and solution providers going through a replatforming, this post will focus on why companies take on the significant endeavor of replatforming. I will also conclude this week’s post with tips and tricks to ensure you stay on the right course and maintain a true north of positive change focused on business outcomes.

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eCommerce Retail eCommerce Platforms Technology 147

Forrester eCommerce

APRIL 16, 2024

Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview.

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Retail TouchPoints

APRIL 18, 2024

We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly brought to a boil, the frog doesn’t sense any danger and ultimately perishes. There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade.

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My Wife Quit Her Job

APRIL 18, 2024

Because of the latest Google updates and the constant bugs with Facebook and Instagram ads, more people have started to look at alternative traffic sources like Pinterest. In this episode, Toni and I give an update on how to leverage Pinterest to drive traffic and sales. What You’ll Learn The new trends on Pinterest Why Google search is going down the drain How to post on Pinterest to generate traffic Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I&

eCommerce 156

eCommerce Social Media 156

Fabric

APRIL 17, 2024

fabric’s Order Fulfillment Logic automates distributed order management for omnichannel retailers Our next-generation real-time order fulfillment logic is now generally available in fabric OMS. What does that mean for retailers? According to NewStore’s 2023 Omnichannel Leadership Report, only 31% of retail websites show accurate and up-to-date information about store inventory.

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Forrester eCommerce

APRIL 18, 2024

Last week, Wiz announced the acquisition of cloud detection and response specialist vendor Gem Security. The move confirms Wiz’s strategic intent to build a comprehensive cloud security portfolio and will accelerate its revenue growth and product innovation, keeping Wiz on a trajectory toward a likely future IPO.

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Groove

APRIL 18, 2024

As the Sales and Marketing Coordinator at Groove Commerce, much of my job revolves around walking potential clients through the initial stages of the sales process. I have experienced clients from each end of the spectrum. Some clients have been deep in research for months – they know what they need and when they need it. For others, all they know is that they would like to switch platforms.

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Retail TouchPoints

APRIL 18, 2024

It’s an experience common to almost every traveler — you stay at a hotel and fall in love with the mattress, the sheets, the lamp. If you’re lucky you’re able to track down a tag or brand name and buy the item online. If you’re not lucky, well, life goes on, albeit a little less comfortable or aesthetically pleasing than it could have been…unless you’re staying at Mint House , a new chain of boutique hotels that aims to combine the best of hotel and Airbnb experiences without all the parts consu

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My Wife Quit Her Job

APRIL 16, 2024

Today I have my friend Eugenia Chen on the show. Eugenia runs Pandaloon.com where she sells cute costumes for dogs. And the way she generates her sales is interesting. She uses a combination of TikTok and TikTok shop to drive traffic from her 6.1 Million subscribers. If you want to learn how to market using Tiktok, then listen to this episode. What You’ll Learn How Eugenia started Pandaloon How to grow your TikTok following How to leverage Tiktok to grow your sales Check out Eugenia’

eCommerce 156

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FastSpring

APRIL 16, 2024

Offering a frictionless checkout experience is essential for digital transaction conversion rates. Today, we’re excited to announce new payment method improvements available on the FastSpring platform: Apple Pay Pix Preferred Payment Method Apple Pay: Seamless Transactions Within the Apple Ecosystem As Apple Pay adoption continues to grow, incorporating Apple Pay into payment options becomes an essential part of your digital strategy.

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Payments Payment Services PayPal Document 117

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

APRIL 18, 2024

The cybersecurity industry continues to focus almost exclusively on technology at the expense of dealing with the heart of cyber defenses: the people. Yet the stress of expectations, limited resources and detriments to well-being continues to cause havoc with the mental and physical health, productivity, and retention of the cybersecurity workforce.

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Groove

APRIL 18, 2024

The holiday season may be the most critical time of year for Magento merchants to immerse themselves in the mind of the shopper and consider updating some of their Magento site features. The simple reason is that for many merchants, a new buyer persona arrives during the holidays. Where you may normally target Ms. Primary Persona - the person who wants your product for herself - you will want to add a new player to your strategy: the person who’s buying your product for Ms.

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Retail TouchPoints

APRIL 17, 2024

URBN , parent company of Urban Outfitters , Anthropologie , Free People and FP Movement , will adopt Stripe as its primary payments infrastructure for both online and in-store sales, consolidating the majority of its North American payments volume onto the solution provider. “Payments are a critical link between our brands and millions of URBN customers who expect checkouts to be as easy as trying on or adding items to a cart,” said Dave Hayne, CTO at URBN in a statement.

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RetailDive

APRIL 17, 2024

By committing to smaller, rural communities, the discount retailer has room to grow its already substantial store footprint even more, industry experts and company leaders say.

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Retail 118

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

RetailWire

APRIL 18, 2024

Streaming company Netflix is changing up its approach. The company, known for its subscription model without ads, is now diving into live sports, video games, and ad-supported content.

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Forrester eCommerce

APRIL 17, 2024

In Greek mythology, Scylla and Charybdis represented the problem of navigating between two hazards: deadly rocks on one side, a fearsome whirlpool on the other.

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Groove

APRIL 18, 2024

What is enterprise resource planning (ERP)? Some say that it’s the secret to becoming a successful eCommerce brand. ERP systems integrate supply chain, sales, finance, procurement, manufacturing and other processes into one place. It makes it easier to manage one or more retail stores in one place. This data-driven solution brings financial, logistical, and human resource data together to save you time managing your store.

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Retail TouchPoints

APRIL 18, 2024

For the first, Walmart is bringing together its data insights tool Luminate — which surfaces the retailer’s transaction, supply chain and shopper behavior data for its suppliers — with its Connect retail media business. Through the new self-service Walmart Luminate Insights Activation, Walmart suppliers that advertise through Connect will be able to easily access Luminate data to inform their campaigns.

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. These visionary individuals not only navigate the ever-changing digital landscape but also set the pace for innovation, disruption, and success in the eCommerce sphere. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s futu

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eCommerce Marketing eCommerce Marketing Toys 110

365 Retail

APRIL 17, 2024

PANGAIA, a pioneering materials science company, is gearing up to launch its first standalone flagship store in the UK this summer, choosing a prime location on Carnaby Street in Shaftesbury Capital’s vibrant Soho neighbourhood. Set at 57 Carnaby Street, the new 1,500 sq ft store will showcase the brand’s genderless apparel collection. This opening provides an opportunity for visitors to engage with nature and sustainable practices right in the heart of London.

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Fashion Apparel Events Consumer 110

Forrester eCommerce

APRIL 15, 2024

Sales managers now have the visibility needed to coach sellers beyond the basics.

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Groove

APRIL 15, 2024

ECommerce is always changing so that it can cater to the needs of wholesale businesses. B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. BigCommerce has a solution to that never-ending problem: BigCommerce B2B Edition. The platform provides tools and capabilities for wholesale businesses to thrive in the digital marketplace.

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BigCommerce B2B B2C Customer Retention 195

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Retail TouchPoints

APRIL 12, 2024

For the 15th year, The Home Depot has awarded grants for campus improvements to Historically Black Colleges and Universities (HBCUs) as part of its Retool Your School program. This year’s nearly $3 million donation will be divided among 42 HBCUs, with Albany State University, South Carolina State University and Paine College each receiving $150,000 as the top vote-getters in their respective categories (based on the size of their student populations).

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Improvements Retail Marketing 264

RetailDive

APRIL 16, 2024

Terence Reilly, who ushered the more than a century-old brand to viral success, is rejoining Crocs Inc., where he previously served as chief marketing officer.

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Marketing 114

365 Retail

APRIL 17, 2024

Touchwood Solihull is set to enhance its retail landscape with the opening of a new store by popular fashion, jewellery, and homeware brand, Oliver Bonas. The latest store is scheduled to open on Tuesday, 23rd April at its new location on Mill Lane Arcade within Touchwood, marking Oliver Bonas’s fourth outlet in the West Midlands and its debut in Solihull.

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Leisure Fashion Accessories Events 99

Forrester eCommerce

APRIL 16, 2024

Data-driven insight is the key to unlocking reliable value generation with business transformation. In the recently published book, “The Fifth Phase: An Insight-Driven Approach To Business Transformation,” author, consultant, and entrepreneur Dr.

Arts 254

Arts Books 254

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events