Forrester eCommerce

JANUARY 24, 2024

In 2024, digital marketers and publishers have a unique opportunity to rebuild trust in digital advertising and the internet overall. Given how loose security standards are across the programmatic ecosystem, this requires abandoning “blind programmatic” in favor of more coordinated, stringent buying strategies.

Events 212

Events Marketing B2C 212

Forrester eCommerce

JANUARY 16, 2024

Continuous Automation Testing: Now More Essential Than Ever The testing services market is significant and over four times larger than the market for testing products. Our estimation puts it at over $23 billion, showing growth from $21 billion in 2019, with a conservative annual growth rate of 2.5%.

Marketing 275

Marketing Information Technology Operations 275

Forrester eCommerce

JANUARY 16, 2024

Tech spend will grow in 2024 by 5.3%, driven especially by the Asia Pacific market, software, generative AI, and green and digital innovation.

Marketing 254

Marketing Information Technology 254

Forrester eCommerce

JANUARY 16, 2024

Hanging prominently in the Museum of Modern Art (MoMA) in New York City is a giant infographic that explores the physical, technical, and social components of modern artificial intelligence.

Arts 284

Arts B2C Technology Marketing 284

Forrester eCommerce

JANUARY 16, 2024

Generative AI (genAI) has become a boardroom topic, but the market has focused almost exclusively on large language models. The future of genAI is much bigger than question-and-answer-style chat. Architects must get involved, helping their organization understand its potential and the building blocks needed for a dizzying array of genAI-powered applications.

Improvements 254

Improvements Marketing Technology Customer 254

Forrester eCommerce

JANUARY 16, 2024

Learn how to improve business performance by aligning the three core principles of the high-performance IT model with one of the four IT styles.

Improvements 424

Improvements Technology Information Customer 424

Forrester eCommerce

DECEMBER 29, 2023

New analyses from Forrester's Customer Experience Benchmark Study reveals subdued customer advocacy continues in 2023 as fewer brands have significant improvements and more brands have significant drops in Net Promoter Score℠ (NPS) compared to 2022.

Improvements 242

Improvements Customer Experience Customer Customer Loyalty 242

Forrester eCommerce

DECEMBER 19, 2023

2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.

Information 417

Information Technology 417

Forrester eCommerce

NOVEMBER 23, 2023

Forrester surveyed digital business strategy decision-makers globally on their priorities, investments, and organizational structures.

Management 429

Management Customer 429

Forrester eCommerce

NOVEMBER 23, 2023

Use Forrester’s Assessment To Develop Your Journey-Centric Transformation Roadmap Journey centricity requires a change in operating model, moving six operational levers in concert, through three phases of transformation: activate, connect, and extend. It requires a clear plan to guide progress across levers, journey teams, and geographies.

Operations 423

Operations Customer Experience Customer 423

Forrester eCommerce

NOVEMBER 3, 2023

You Have Burning Voice Of Customer And CX Metrics Questions You ask us questions such as: How mature are VoC and CX measurement programs in my and other industries? Which feedback sources do others use in their VoC programs, and how valuable are they? Which CX metrics do other organizations measure?

Other 297

Other Customer 297

Forrester eCommerce

NOVEMBER 2, 2023

The results of Forrester’s Youth Survey, 2023, are in. This annual survey examines consumer and online behaviors of US teens 12–17 years old.

Consumer 403

Consumer Social Media B2C Customer 403

Forrester eCommerce

SEPTEMBER 21, 2023

A full-stack developer must program in HTML/CSS and JavaScript as well as be responsible for back-end development of sever-side processes for data storage and retrieval, business logic tasks, authentication, and integration with third-party APIs in programming languages such as Go,NET, Java, Rust, and Node.js.

440

440

Forrester eCommerce

SEPTEMBER 21, 2023

In this week’s Saying Goodbye to MQLs blog, we identify three common points in the revenue process where organizations can create the opportunity entity.

Blog 402

Blog B2B Marketing 402

Forrester eCommerce

SEPTEMBER 21, 2023

A lot has changed since the last Forrester Wave™ evaluation on vulnerability risk management (VRM) in 2019. Since then, the VRM market has experienced several mergers, an unprecedented increase in volume of common vulnerabilities and exposure, and vulnerabilities such as Log4j that will forever live in infamy (and responder nightmares).

Management 228

Management Marketing 228

Forrester eCommerce

SEPTEMBER 21, 2023

The EU Parliament and Council have reached a provisional agreement on new rules to ban misleading advertisements and provide consumers with better product information. Generic environmental claims will be banned Specifically, terms like “environmentally friendly”, “natural”, “biodegradable”, “climate neutral” or “eco” will be banned without proof of recognised excellent environmental performance relevant to the claim.

Information 242

Information Consumer B2C Customer 242

Forrester eCommerce

AUGUST 11, 2023

A one-size-fits-all go-to-market strategy is nonexistent, but B2B organizations need a methodology in place to support the creation of an audience-focused go-to-market strategy. This blog post dives into the market strategy layer of the Forrester Go-To-Market Architecture, which guides B2B leaders on how to think through the decisions about segmentation and routes to market.

Marketing 195

Marketing B2B Blog 195

Forrester eCommerce

AUGUST 11, 2023

We all know Ward Cunningham’s definition of tech debt in software terms. However, in the modern age, technical debt goes beyond just software and coding strategies. The root of it stems from business and IT decisions you make without realizing the long-term enterprise operational implications.

Definition 195

Definition Operations Technology Customer 195

Forrester eCommerce

AUGUST 11, 2023

The European Policy Centre recently published a quantum cybersecurity agenda for Europe in July 2023. This is yet another example of raising awareness and issuing calls to action for post-quantum security preparations. This follows the World Economic Forum and Deloitte issuing a perspective on transitioning to a quantum-secure economy in 2022.

366

366

Forrester eCommerce

JUNE 5, 2023

The tide of COVID-19 has finally receded. As Asia’s economies repopulate the global economic shoreline, they find the beach littered with new opportunities and new threats. Not even half a year in, 2023 already feels like a pivotal year between two eras of digitization.

Marketing 195

Marketing Technology Information Customer 195

Forrester eCommerce

JUNE 5, 2023

We’re excited to announce our latest research on vulnerability risk management (VRM) and security operations center (SOC) teams. VRM and SOC teams are pivotal parts of the security organization, with different responsibilities but shared challenges.

Other 195

Other Operations Management 195

Forrester eCommerce

MAY 23, 2023

It’s time again for Forrester’s annual awards: the Technology Strategy Impact Awards and the Enterprise Architecture Awards. As the research director for Forrester’s enterprise architecture (EA) coverage, I am now leading the EA Awards.

Technology 195

Technology Customer 195

Forrester eCommerce

MAY 23, 2023

The Vulnerability Risk Management Landscape, Q2 2023 is now available. Forrester clients can view the report for a deep dive into the benefits of vulnerability risk management (VRM) solutions and the key functionalities to look for when selecting a VRM vendor.

Management 195

Management 195

Forrester eCommerce

MAY 23, 2023

With Forrester’s B2B Summit EMEA fast approaching, the call for entries is now open for our coveted B2B Return On Integration Honors and Program Of The Year Awards.

B2B 195

B2B Marketing Customer 195

Forrester eCommerce

MAY 9, 2023

The White House announced investments and actions to put the Bill of Rights and National Institute of Standards and Technology’s (NIST) AI Risk Management Framework (AI RMF 1.0) to the test. Tackling AI risk head on, the Biden administration engaged with Alphabet, Anthropic, Microsoft, and OpenAI, with additional focus on the impact of generative AI.

Management 195

Management Customer 195

Forrester eCommerce

MAY 9, 2023

We’ve heard about the importance of empowering employees. Studies have shown a link between employee empowerment and engagement. Furthermore, when employers give employees the responsibility to lead and make decisions, employees become highly motivated, creative, and productive.

Management 195

Management Marketing Customer 195

Forrester eCommerce

MAY 9, 2023

Tools leveraging ML models in dynamic environments must be continuously fed new data in order to adapt to changing conditions and goals. They need to learn as much as possible about their new environments before being fully able and safe to provide service and ultimately deliver value. Synthetic data can help address these and other AI/ML challenges.

Other 195

Other Technology Operations 195

Forrester eCommerce

MAY 9, 2023

The myths of operating model design are the misconceptions that can hinder progress and lead to failure when attempting to transform your IT organization. Understanding these myths and avoiding the associated pitfalls is critical to ensuring that you can design an effective and robust operating model that delivers long-term value.

Operations 195

Operations 195

Forrester eCommerce

APRIL 14, 2023

Salesforce has recently announced the launch of its Hyperforce EU Operating Zone, working with the Hyperforce cloud platform. Thanks to this move, Salesforce can now sell its products, along with customer and technical support, using only EU delivery resources and data storage.

Operations 195

Operations Customer 195

Forrester eCommerce

MARCH 8, 2023

Value Stream Management Works Our research is clear: Value stream management (VSM) delivers real results. We’ve spent the last year learning how organizations have applied VSM to their business, mapping the solution landscape, assessing the impact of mergers and acquisitions, and evaluating the vendors that define the market.

Management 195

Management Marketing Customer 195

Forrester eCommerce

MARCH 8, 2023

Organizations are being flooded with data and there's more coming every day. Discover how to untangle the knots within your data culture by identifying places where curiosity velocity is blocked or bottlenecked.

Customer Data 365

Customer Data Customer 365

Forrester eCommerce

MARCH 8, 2023

Last week, we published Forrester’s third CISO Career Paths report. This research involved an analysis of the career paths of Fortune 500 CISOs, looking into their education, tenures, and prior experiences of security leaders at some of the world’s largest companies.

Management 195

Management Customer 195

Forrester eCommerce

JANUARY 27, 2023

Truly digital firms have business models with technology at the core, and this technology is software. For such firms, software is an expression of the business. To become truly digital, complementary approaches to people, process, and technology are needed. The unresolved need for more developers (the people) is well and painfully understood.

Technology 195

Technology Customer 195

Forrester eCommerce

JANUARY 27, 2023

Growth despite turbulent surroundings 2022 was a tough year, and economic forecasts show uncertainty about what will happen in 2023. Complex global geo-political conditions see constant announcements of budget cuts, layoffs, and tech exec’s priorities being re-shuffled.

Customer 195

Customer 195

Forrester eCommerce

JANUARY 26, 2023

Here’s a thought experiment to test if your organization is ready for the future of localization. When you think about your customer and employee experience (CX and EX), do you think about what it’s like in each of their languages? Or do you unconsciously assume a monolingual experience?

Customer 369

Customer Operations Marketing 369

Forrester eCommerce

JANUARY 26, 2023

On average, companies spend 28% of their technology budgets on technology services. Those budgets have increased by 13% over the past 4 years and for custom software by 20%. And we don’t see this trend slowing.

Technology 195

Technology Customer 195

Forrester eCommerce

JANUARY 26, 2023

Technology is always vital to serving customers, and even more so in a downturn. In 2023, technology executives should optimize their budgets with customer and employee experience as the north star — both now and in the future. Here’s a peek at three actions we recommend in our new report “Navigating The 2023 Downturn: Technology Executive” so that tech executives can position their companies for market leadership when the rebound comes.

Technology 195

Technology Recommendation Customer Marketing 195