OnBuy forecasts huge sales jump through new Boost service

This article is brought to you by Retail Technology Review: OnBuy forecasts huge sales jump through new Boost service.

OnBuy has launched a new service called Boost. Launched in time to give OnBuy sellers maximum benefits ahead of the seasonal traffic peak, Boost is designed to help sellers gain more exposure and improve the visibility, rank and placement of their listings on and off OnBuy.

Cas Paton, founder and managing director of the popular online marketplace, said: “Our Boost service will bring a wealth of benefits to our sellers. Boosted listings will be placed in prominent positions across OnBuy’s product and category pages and in search results, helping increase the visibility of listings so they sell and thus earn greater rank on OnBuy. What’s most exciting is that sellers keep the rank they’ve earned – even if they end Boost!”

To further benefit sellers, the Boost fee is only applicable when a sale is made directly through a sponsored listing with no additional costs for non-sponsored sales.
Cas continues: “Boost enables sellers to achieve greater visibility beyond OnBuy as well. The entire Boost fee is used to market their products even harder - this is a significant benefit as listings will gain more visibility in paid marketing channels. For sellers looking to drive more sales and increase visibility (all at fixed costs), Boost is definitely worth using.”

With Boost brings the ability for OnBuy to drive more customers onto the platform and drive more sales for sellers - initial data shows sales are up 37.6% since the launch earlier this month. An indication of OnBuy’s planned rapid expansion, the release of this additional service shows OnBuy’s move towards further growth that’ll solidify the marketplace’s position as a serious contender against the major names.

OnBuy was launched in 2016 to create a fairer, more transparent marketplace that puts buyers and sellers first. Unlike other online marketplaces, OnBuy does not compete with sellers by selling its own stock – it connects buyers with thousands of professional business sellers to deliver a user-friendly, transparent and secure shopping experience.