Rishi Rawat

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New Home

Rishi Rawat

Did you know that, on average, you have to see an ad 7 times before you even notice it? Which means, many readers missed my last Tuesday announcement. Here’s what you missed: I’ve been thinking about and sharing ecommerce ideas for the last 12 years. In that time we’ve published over 500 articles. We know what our readers want … quick reads with actionable ideas.

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Is This the End?

Rishi Rawat

I’ve been thinking about and sharing ecommerce ideas for the last 12 years. In that time we’ve published over 500 articles and learned a lot. In fact, ecommerce has fundamentally changed in that time. In time I found my voice and realized what I wanted to focus on. And that was … quick reads with easy to digest and action on ideas.

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Without Narrative Control Amazing Offers Suffer

Rishi Rawat

First, a definition. Narrative Control: Making positive something that is or will be perceived as negative. If you have an unexpectedly good offer (for example, your product does something most products can’t, or you’re giving a discount that’s way better than most) then you need Narrative Control. To illustrate I’ll show an example where Narrative Control isn’t used.

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Make Me an Offer

Rishi Rawat

I was exiting __.com and saw this “Make an Offer” message: Let’s negotiate. How is this a good idea? Some questions to consider: 1: How does this make your brand look? 2: Any smart shopper is going to lowball you. Is it worth matching that lowball offer for a minuscule margin? 3: If you don’t plan to match the lowball offer then what’s the end game?

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Asymmetrical Numbers Covert Better

Rishi Rawat

Quick video:

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[Private] Our Secret Sauce: A Behind the Scenes Look at What We Do

Rishi Rawat

In this post I’m going to be talking about something that is really at the core of everything we do at Frictionless Commerce and that is a process we call ‘Deconstruction’ For those of you that prefer video, I recorded a video walkthrough (note: the video is 18 minutes long, but it’s worth your time if you want to know how we come up with our conversion ideas): If you prefer reading text, continue below.

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How to Get More Reviews

Rishi Rawat

We assume people are rational. If you’re a retailer and offer a good product wrapped in delightful service then customer reviews will pour in. Wrong. Let me tell you about a recent delightful experience. I purchased jewelry for my wife online (thanks for all your help, Ron ). The experience was great. The product was exquisite. And the service was exceptional.

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