Forrester eCommerce

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

B2B 195

B2B B2C Consumer Marketing 195

BigCommerce

DECEMBER 16, 2021

With the rise of millennial buyers, more B2B businesses are looking to create B2C-like buying experiences. At BigCommerce’s 2021 Make…

B2B 334

B2B B2C 334

Salsify

JULY 29, 2020

Isn't ecommerce just ecommerce regardless of business-to-consumer (B2C) or business-to-business (B2B)? This question comes up a lot when laying out the differences between B2C and B2B strategy.

B2C 141

B2C B2B eCommerce Consumer 141

GetElastic

NOVEMBER 9, 2021

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. By 2024, 15% of B2B organizations will use digital commerce platforms to support both their customers and sales reps in all sales activities.

B2C 146

B2C B2B Customer Retention Subscription 146

Forrester eCommerce

MAY 9, 2019

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.

B2B 411

B2B eCommerce B2C eCommerce Marketing 411

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.

B2B 314

B2B B2C Multi-channel Marketing 314

Retail TouchPoints

MARCH 19, 2024

The online eyewear retailer, which sells in both B2B and B2C channels and is working with brick-and-mortar retailer U.S.Vision , has categorized approximately 3,000 SKUs since adopting the PIM solution, with more in the pipeline.

Management 275

Management B2C B2B Channel 275

Fabric

FEBRUARY 15, 2021

Most articles about building e-commerce software focus on B2C (business-to-consumer) settings. While B2C is widely written about, there are far fewer technical guides for developers in the $1.3 trillion B2B (business-to-business) e-commerce industry.

eCommerce 246

eCommerce B2B eCommerce Software B2C 246

Forrester eCommerce

MAY 31, 2019

Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […]. How advanced?

B2B 302

B2B Shopify B2C eCommerce 302

Optimizely

NOVEMBER 1, 2018

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354

B2C Marketing B2B Article 354

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. The convergence of gen AI and retail isn’t a response but a transformation reshaping how B2B and B2C commerce leaders decipher user intent in 2024 and beyond.

Social Media 253

Social Media B2C B2B Customer Data 253

ChannelAdvisor

APRIL 25, 2022

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

Multichannel 97

Multichannel B2C B2B eCommerce 97

RTP blog

APRIL 26, 2018

focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers. Another example of retail’s impact on B2B comes from an unlikely source — luxury candy boutique Sugarfina.

B2B 150

B2B B2C Magento eCommerce 150

Kissmetrics

NOVEMBER 11, 2021

Are you a B2B business? Here’s the thing: most of the SEO advice out there is for B2C companies. As a B2B business, you have a different target audience, a longer buyer cycle, and different goals. If you want to learn more about how to grow your B2B business with SEO, you won’t want to miss my next webinar.

Webinar 202

Webinar B2B SEO B2C 202

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 298

B2B SEO B2C Mobile 298

ChannelAdvisor

APRIL 25, 2022

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

Multichannel 95

Multichannel B2C B2B eCommerce 95

BigCommerce

MAY 2, 2022

At BigCommerce, we strive to provide the best tools and resources to help merchants across the world make the most…

BigCommerce 345

BigCommerce eCommerce Platforms B2C B2B 345

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. What does this have to do with B2B ecommerce? The way B2B buyers want to buy is changing.

B2C 114

B2C B2B eCommerce Live Chat 114

Optimizely

JULY 18, 2018

Kaleigh started the company about 4 years ago and has focused specifically on writing for B2B ecommerce brands like BigCommerce, Get Feedback, SnapApp, and more. But wait, B2B? How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and and much more. READ THE INTERVIEW.

B2C 150

B2C B2B Marketing BigCommerce 150

GetElastic

SEPTEMBER 1, 2021

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. trillion, up from $1.26

B2B 147

B2B eCommerce B2C Payment Services 147

Kissmetrics

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. The holidays are a gold mine for increasing your B2B sales. The best strategy for increasing B2B sales?

B2B 290

B2B Social Media Shipping Costs Marketing 290

Forrester eCommerce

MARCH 13, 2018

On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey. This is because B2C engagement is […].

B2B 232

B2B B2C eCommerce Customer 232

BigCommerce

JULY 28, 2022

BigCommerce is proud to share that it has received high honors as a top solution in the 2022 Paradigm B2B…

BigCommerce 377

BigCommerce B2B B2C eCommerce 377

Forrester eCommerce

MAY 20, 2019

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries.

B2C 359

B2C B2B Customer Experience Customer 359

Groove

JANUARY 26, 2022

A B2B content marketing strategy is vastly different from that of B2C. 4 B2B Content Marketing Strategy Tips For Success. 4 B2B Content Marketing Strategy Tips For Success. If they do, then your B2B content marketing strategy needs improvement. Take a Personalized Approach To Nurturing Based on Behavior.

B2B 150

B2B Marketing Reference SEO 150

TradeGecko

AUGUST 30, 2017

With the rising trend of wholesale merchants looking for solutions online to widen their distribution channels, B2B eCommerce stores are becoming more commonplace. However, unlike their B2C counterparts, B2B stores rarely have the same design aesthetic or business branding that retail channels enjoy.

B2C 111

B2C B2B Channel eCommerce 111

Kissmetrics

AUGUST 12, 2019

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Implementar ações de marketing B2B é uma tarefa desafiadora, já que vender para outras organizações envolve muitos desafios. Diferenças entre B2B e B2C. Importância.

B2B 204

B2B B2C Marketing Vend 204

Fabric Blog

JUNE 2, 2021

Business-to-business (B2B) commerce describes transactions involving businesses as both the buyer and seller. While it may not get the same attention as business-to-consumer (B2C) commerce, B2B commerce is massive. In 2019, the B2B e-commerce market was valued at $12.2

B2B 98

B2B eCommerce Marketing eCommerce B2C 98

Forrester eCommerce

FEBRUARY 10, 2020

GetWhen I describe what customer experience management requires to be able to transform a CX vision into reality, I often hear from my audience: “this is interesting, but we are different“ The nature of that difference is then often stated as: we are operating in B2B, not B2C; or we operate in a heavily regulated […].

B2C 516

B2C B2B Customer Experience Operations 516

Store Growers

DECEMBER 8, 2022

If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). But in B2B ecommerce, there are also unique challenges that require a different approach. How Does Google Ads Work For B2B Ecommerce? Interesting Campaign Types for B2B Ecommerce.

B2B 103

B2B eCommerce Merchant Services Payment Services 103

Forrester eCommerce

JUNE 29, 2022

Learn how the customer lifecycle framework helps B2B and B2C business leaders – enterprise-wide! calibrate what are too-often internally focused processes instead of the customer's process and perspective in order to become more customer obsessed.

Customer 195

Customer B2C B2B Marketing 195

Forrester eCommerce

SEPTEMBER 10, 2018

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous.

Marketing 366

Marketing B2B B2C Consumer 366

GetElastic

APRIL 8, 2021

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. the volume of B2C online purchases. the volume of B2C online purchases.

B2B 148

B2B eCommerce B2C Payment Services 148

GetElastic

SEPTEMBER 2, 2021

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money. Source: J.D.

B2B 141

B2B Management eCommerce B2C 141

Retail TouchPoints

DECEMBER 15, 2023

While B2C autonomous deliveries, such as those using robotic vehicles meant to travel on sidewalks, have been tested by a few retailers , there may be more opportunity in the B2B or “middle mile” space.

B2C 264

B2C Travel B2B Marketing 264

Kibo

SEPTEMBER 30, 2022

Disruptive supply chains, high inflation, and a looming recession are just some of the hurdles on the horizons of B2B companies. It’s clear that B2B businesses have a complex landscape to navigate. How will the economic downturn impact B2B companies? How will B2B buying habits shift?

B2B 71

B2B B2C Multi-channel eCommerce 71

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78

B2B Payment Services Consumer Electronics Payments 78