Forrester eCommerce

FEBRUARY 6, 2023

B2B events have undergone the most profound change imaginable over the past three years. Marketers now need to manage a much more complex event landscape, planning and executing a range of events across in-person, virtual and hybrid formats.

B2B 195

B2B Events Technology Management 195

Forrester eCommerce

JANUARY 23, 2024

In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth.

B2B 265

B2B Marketing Channel Operations 265

Retail TouchPoints

FEBRUARY 8, 2024

“Fulfilled by Misfits is an emerging B2B offering that expands on our mission by helping consumer brands rapidly achieve a level of efficiency, cost savings and scale that would otherwise be out of reach.”

Fulfillment 277

Fulfillment B2B Marketing Shipping Costs 277

Forrester eCommerce

OCTOBER 25, 2023

B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.

B2B 416

B2B Marketing Management Customer 416

GetElastic

JUNE 17, 2021

The recent release of Account Management for Elastic Path Commerce Cloud empowers B2B brands with the core functionality needed to support the account structures that their businesses require to perform at scale and the B2B shopping experiences that their buyers expect. Account Management. Get Started.

B2B 148

B2B Management Document Customer 148

Forrester eCommerce

MAY 30, 2023

B2B organizations excel at customer experience (CX), but they don’t apply the same discipline to the buyer experience. And with B2B buyers more savvy and demanding than ever, taking a CX approach to understanding and managing the buyer experience can be a competitive advantage.

B2B 195

B2B Customer Experience Blog Management 195

Forrester eCommerce

MARCH 9, 2021

In Forrester’s recently published report, “The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021,” we evaluated the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado, Kaltura, meetyoo, ON24, RainFocus, Splash, and SpotMe — against 28 criteria.

B2B 242

B2B Events Management Marketing 242

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. Earlier this year, Elastic Path announced its BETA release of Account Management for Elastic Path Commerce Cloud. Market Trends in B2B eCommerce. Time = Money.

B2B 141

B2B Management eCommerce B2C 141

Forrester eCommerce

APRIL 18, 2023

Our annual POY awards, given at B2B Summit, celebrate companies that have achieved exemplary results in marketing, sales, or product management. Learn the seven companies that will be in the spotlight this year.

B2B 195

B2B Management Marketing Channel 195

Forrester eCommerce

JUNE 26, 2020

I’ve been researching B2B pricing and its important role in digital transformation for industrial manufacturers. Industrial manufacturers already manage a complex matrix of price lists. New “as a service” business models offer opportunities for manufacturers, but they can also increase margin risk.

B2B 458

B2B Management Channel Customer 458

Groove

DECEMBER 22, 2020

Whether your goal is to increase sales or drive leads, an optimized B2B advertising strategy will help to drive engagement and website traffic. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising: What Is It? B2B Advertising With Google.

B2B 347

B2B Social Media Merchant Services Reference 347

GetElastic

SEPTEMBER 13, 2021

Following the recent blog for the release of Account Management for Elastic Path Commerce Cloud , we've now added support so you can start managing your accounts within Commerce Manager , the ability to allow account members to login via a username and password, and support for Addresses for an account. Commerce Manager Support.

B2B 142

B2B Management Document Events 142

Forrester eCommerce

JANUARY 27, 2019

A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. I can attest that for most of that long career, I […].

B2B 387

B2B Marketing Management 387

Forrester eCommerce

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365

B2B Operations Marketing Customer Loyalty 365

Forrester eCommerce

FEBRUARY 14, 2023

As a customer success manager (CSM) or B2B marketer involved in postsale engagement, you may be hearing more about Customer-Led Growth (CLG), especially as a counterpoint to Product-Led Growth. In the past few weeks, we have seen an uptick in interest about CLG and in the questions we receive as analysts. What is CLG? Many […]

B2B 195

B2B Customer Management Marketing 195

Forrester eCommerce

APRIL 18, 2023

Meaningful cross-functional alignment fuels B2B growth and success. At this year’s B2B Summit North America, our three B2B Return On Integration Honors recipients will share their stories and offer firsthand insights to achieving alignment.

B2B 195

B2B Management Customer Marketing 195

Forrester eCommerce

JUNE 24, 2022

Digital selling insights from buyers and B2B sales executives, covering self-service purchasing, product-led growth (PLG), e-commerce, and consumption-based pricing. Will they converge or remain distinct practices shaping the buying experience?

B2B 369

B2B eCommerce Channel Management 369

Forrester eCommerce

MARCH 3, 2022

When you’re tracking B2B opportunities, some will inevitably take a detour. Learn how to manage those opportunities to successfully reengage these potential deals.

B2B 195

B2B Management Operations Marketing 195

BigCommerce

APRIL 12, 2019

The popularity of B2B ecommerce is on the rise. But, with this increased market opportunity comes increased customer expectations. You’re…

B2B 258

B2B Improvements Management eCommerce 258

Forrester eCommerce

MARCH 9, 2022

B2B buyers increasingly seek out companies with values that align with their own. At this year’s B2B Summit North America, learn how B2B leaders can authentically demonstrate purpose.

B2B 195

B2B Management Marketing 195

MakeWebBetter

MARCH 27, 2024

In the B2B model, we seek to nurture leads and maintain long-term client relationships, which involve a constant flow of information. This sure needs a processing system with B2B best practices. Integrating a B2B [.] Integrating a B2B [.]

B2B 60

B2B Management Information Customer 60

Forrester eCommerce

FEBRUARY 22, 2023

Over 100 analyst-led sessions, detailed case studies and success stories, and unparalleled networking opportunities are just a few of the things that B2B marketing, sales, and product leaders can expect at this year’s event.

B2B 195

B2B Events Marketing Management 195

Forrester eCommerce

NOVEMBER 8, 2018

Many attendees of our B2B Marketing 2018 Forum remarked how the energy was high and the focus was driven — the marketing and sales leaders who joined us in Austin were on a mission to overdeliver on business expectations for their practice and figure out how to manage the conflicting priorities that 31% of respondents to […].

B2B 347

B2B Marketing Management Customer Experience 347

Forrester eCommerce

DECEMBER 14, 2022

(Part 1 of a two-part series) In the recently published Forrester Landscape report, we define B2B sales intelligence as: Solutions that offer data, insights, and data management services to optimize sales efficiency and effectiveness.

B2B 195

B2B Management Marketing Technology 195

Forrester eCommerce

FEBRUARY 14, 2022

Political campaign managers must understand this complexity in order to target the right likely voters with the right message at the right time. Politicians of all persuasions will agree that people make decisions in strange ways. The motivations of voters are complex.

B2B 370

B2B Management Customer Marketing 370

Forrester eCommerce

NOVEMBER 21, 2018

When my B2B clients on Forrester’s Customer Experience (CX) Council first start considering a customer success management (CSM) program to boost their retention and enrichment, I often hear that initial flash of concern: How do I scale the same CSM practices across my entire book of business?

Management 377

Management Customer B2B Books 377

Forrester eCommerce

MARCH 22, 2022

B2B sales leaders have been running sales orgs based on a set of myths passed down by sales leaders over generations. Sales leaders view them as the right way to manage sales. Until now, they’ve been accepted as truths. But new data show that these myths are, in fact, holding sales teams back. In our […].

B2B 195

B2B Management Customer 195

Digital Doughnut

APRIL 10, 2024

Looking to expand your B2B SaaS business globally? Discover key steps in this article, from strategic partnerships to managing global talent recruitment.

B2B 52

B2B Article Management Technology 52

Forrester eCommerce

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

B2B 196

B2B Customer Data Events Technology 196

Forrester eCommerce

OCTOBER 11, 2023

Layoffs happen in B2B organizations too often and too regularly. For revenue enablement managers who want to be seen as leaders, you might as well be prepared for if, and when, the next one impacts your team. Here are five suggestions to simultaneously come to the aid of your internal customers and to up your […]

B2B 417

B2B Management Customer 417

Groove

FEBRUARY 20, 2024

However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. For example, a Shopify CRM can help B2B businesses with segmentation and enhanced customer profiling. On its own, Shopify is one of the most robust eCommerce platforms.

Shopify 358

Shopify eCommerce B2B Live Chat 358