Walkers supports food bank charity with festive flavour

The flavour is available from today in a £1 multi-pack of five and 5p from every pack sold will be donated to the Trussell Trust, as well as the proceeds from LadBaby’s charity songs, “I Love Sausage Rolls” and “We Built This City”.

The launch will also be supported by a marketing campaign across digital platforms and in stores across November and December, including a 90-second advert.

Fernando Kahane, senior marketing director for Walkers Snacks at PepsiCo, said: “We all know Christmas will look and feel quite different across the nation this year, but at PepsiCo we want to make a difference and give everyone a special moment over the festive period.

“When Covid-19 hit earlier this year, we were really proud to pledge £1m in support to the Trussell Trust.  We are delighted to continue our fundraising efforts, by partnering with LadBaby and unleashing the ‘Power of Sausage Roll’ flavour crisps to do good with a 5p donation to Trussell Trust per pack.

“The savoury snacks category delivered an extra £22m in sales over October to December 2019 versus the rest of the year. As the biggest brand in the UK savoury snacks category, we have an engaged audience and so – with the right activation – we hope to get people talking, raise some smiles, and help alleviate food poverty in the UK.”