Nisa’s £5 deal returns for bank holiday

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Nisa partners are reintroducing the symbol group’s £5 freezer-filling deal ahead of the bank holiday weekend.

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The latest deal, which runs in-store until 11 May, comprises five branded lines ideal for sharing. This includes Goodfella’s Thin Crust Takeaway Big Cheese Pizza, Co-op Garlic Baguette, McCain French Fries, Co-op Battered Onion Rings, and a Cadbury Dairy Milk ice-cream tub.

The latest offer is supported by dedicated marketing materials and POS including bus stops, wobblers, and shelf stripping.

Ian Redhead, wholesale category controller for frozen at Nisa, said: “As the bank holiday approaches and the temperature continues to rise, shoppers will be on the lookout for tasty meal solutions that can be enjoyed outdoors, and pizza is consistently a popular choice for shoppers on the alfresco dining mission.

“Research has revealed that over a third of shoppers use a combination of ready prepared and raw ingredients when preparing weekly evening meals for the family, and frozen products with a long shelf-life like these can be prepared all at once or used sporadically throughout the week to make meal times that little bit easier.”