Talking Retail Grocery and product news for independent retailers
Pull-Ups Explorers are designed to flex and protect children as they reach every new milestone. The range features a soft 360° waistband, protective core, and double leg cuffs.
In addition, Pull-Ups will be launching a multi-million-pound, multi-media marketing campaign to support the launch. The ‘Big Kid Game’ invites families to mark each milestone of child development, allowing them to share and celebrate their achievements on social media or with friends and family, by using hashtags and special ‘Big Kid Game’ digital stickers. The campaign will be live across TV, OLV, in-store activations, and influencer marketing from mid-July.
Matt Stone, head of personal care marketing at Kimberly-Clark in the UK and Ireland, said: “We’ve introduced Pull-Ups Explorers to the range to ensure we are there with families; to enable all of these amazing moments, from standing upright through to toilet training.”
Pull-Ups Explorers, which retail at £8 per pack, will be available to the convenience sector at the end of August 2020.
