Pantene, Head & Shoulders, Herbal Essences, and Aussie shampoo bottles will soon be available in a 100% aluminium bottle and recyclable refill pouch, made using 60% less plastic.
Artur Litarowicz, senior vice president and general manager of haircare for P&G Europe, said: “We need to start turning the tide on the plastic waste crisis and there is no time to waste when it comes to protecting our planet.
“That is why I’m thrilled to announce a new packaging innovation called the ‘good refill system’.
“This will allow consumers to have the product they love now in a beautiful, reusable aluminium bottle and refill pouches as of 2021.
“This will be launched across Head & Shoulders, Pantene, Herbal Essences and Aussie. We know this is just the start.
“There is so much more to do, and I am passionate about P&G Beauty being a force for good across Europe as we step towards achieving our 2030 Responsible Beauty goals at pace.”