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The brand said its range of supplements are ideal for impulse purchases and are the “must-have” offering at checkout displays for retailers responding to current consumer demands.
The range consists of the following vitamins, with an introductory offer of £3.49:
- Mastermind Multivitamins – helps boost immunity and normal cognitive function
- Busybee Multivitamins effervescent tablets – helps boost immunity and energy
- Sleepyhead High Dose Vitamin C effervescent tablets – helps boost immunity and reduce daily fatigue
Heyoo said the pandemic has put a spotlight on health and has led to a dramatic increase in demand for vitamin C and multivitamins – 24% of vitamin and mineral supplements consumers have increased their usage since the pandemic began.
