Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

B2B 235

B2B eCommerce BigCommerce Omnichannel 235

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 261

Omnichannel Marketing Social Media Channel 261

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 235

Channel Management Customer Data Technology 235

Retail TouchPoints

FEBRUARY 9, 2023

Tying in the company’s online efforts with its stores is a key part of Detenber and Bundschuh’s efforts to create an omnichannel offering that appeals to the modern-day consumer. That is information and data that my team populates, checks and cross-references, and that is also the same data set that then fuels the online experience as well.”

Customer Data 191

Customer Data Customer Omnichannel Electronics 191

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 64

Customer Data Customer Multi-channel Events 64

Groove

APRIL 16, 2024

Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. For one, Shopify is a hosted platform.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. What is Omnichannel Support? This way, your customers always get accurate answers. Learn more!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

365 Retail

SEPTEMBER 20, 2023

Unilever-owned fine food and gourmet ingredient brand Oswald, has partnered with MoEngage , the leading insights-led customer engagement platform, to power personalised, omnichannel engagement at scale to drive customer interaction and performance.

Omnichannel 64

Omnichannel Customer Data Channel Improvements 64

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences.

Retail 259

Retail Customer Data Channel Arts 259

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Companies with loyal customers understand their customers’ needs and deliver personalized experiences.

Shipping Costs 229

Shipping Costs Improvements Live Chat Retail 229

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 230

Multi-channel POS Customer Data Mobile 230

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel. It’s also a giant undertaking.

Multi-channel 229

Multi-channel Retail Customer Experience Customer Data 229

Retail TouchPoints

OCTOBER 8, 2020

As part of the agreement, GameStop will standardize its solutions on Dynamics 365, Microsoft’s portfolio of cloud-based business applications and customer data platform.

Games 245

Games Omnichannel Retail Subscription 245

Retail TouchPoints

OCTOBER 18, 2021

Insights from signals can help brands create the connective tissue between all of their channels to deliver the most relevant experience, from research to purchase to support and back. Connect every channel. Your shopper doesn’t think about “omnichannel” when they’re switching between social to website to email to store.

Customer Experience 284

Customer Experience Customer Channel Omnichannel 284

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. But this “new normal” requires retailers to have access to accurate inventory data — often across multiple channels, both in-store and online.

Shipping Costs 247

Shipping Costs Retail Omnichannel Supplies 247

365 Retail

AUGUST 16, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.

Omnichannel 98

Omnichannel Point of Sale Customer Data Customer Experience 98

Retail TouchPoints

JANUARY 11, 2021

Real-time data is the key for 2021. With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. One such area where on-demand data can help retailers is inventory. The auto industry speeds to digital.

Small Business Retail 236

Small Business Retail Retail eCommerce Social Media 236

Retail TouchPoints

JANUARY 4, 2022

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits. “We

Omnichannel 278

Omnichannel Customer Data Mobile Recommendation 278

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Retail TouchPoints

AUGUST 13, 2021

The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels. Going forward, the ecommerce business will become “The Bay,” while the banner’s 86 stores will continue operating as Hudson’s Bay.

eCommerce 299

eCommerce Operations Customer Experience Omnichannel 299

Optimizely

MAY 30, 2017

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. This is a particularly unique opportunity to distinguish yourself from other retailers, by offering customers the option to receive real-time updates on their order after they’ve made their first purchase.

Customer Experience 170

Customer Experience Channel Improvements Customer 170

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

Leverage digital marketing channels to promote your spring-themed promotions and reach a wider audience. Utilize customer data and insights to tailor your marketing efforts and promotions to individual interests. Consider launching sales events centered around key spring holidays like Easter and Mother’s Day.

Retail 77

Retail Outdoor Omnichannel Presentation 77

UpSellIt

AUGUST 23, 2023

When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction. It involves utilizing customer data, preferences, and behavior to deliver relevant and personalized content, regardless of the channel or device used by the customer.

eCommerce 128

eCommerce Recommendation Omnichannel Customer Data 128

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

Retail TouchPoints

JULY 14, 2023

This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences. With AI, brands can analyze customer behavior across shopping channels to provide highly customized product suggestions.

eCommerce 214

eCommerce Order Fulfillment Fulfillment Multi-channel 214

lateshipment

JANUARY 17, 2023

Customized experiences are the need of the hour for customers who expect brands to know about them and provide experiences that are tailor-made for them, i.e customers expect a personalized experience at every channel and touchpoint. Omnichannel experience will be play a huge role in offering customer convenience.

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

Retail TouchPoints

JUNE 22, 2021

The company received a $200 million equity investment in a round led by Insight Partners, which will help her enhance omnichannel capabilities, including fulfillment and logistics improvements. Following this spinoff, the Saks brand will be split into four distinct companies, divided by channel as well as price point.

Specialty Retailers 163

Specialty Retailers Other Apparel Department Stores 163

Retail TouchPoints

JUNE 23, 2022

However, with the prevailing winds of retail moving in the direction of “channel integration,” “omnichannel,” “frictionless experiences,” (insert your favorite buzzword here), the broad consensus among retail experts is that ecommerce spinoffs are a terrible idea. The push toward omnichannel retail isn’t going away either.

eCommerce 275

eCommerce Omnichannel Channel Department Stores 275

Retail TouchPoints

JUNE 11, 2021

Offering omnichannel shopping experiences requires real-time updates and a tech stack that works together in the background to power each leg of the buyer’s journey. Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue.

Payment Services 194

Payment Services Payments Retail Sporting Goods 194

iVend

DECEMBER 8, 2019

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. This means retail company and customer data stays safe.

Omnichannel 52

Omnichannel POS Merchant Services Multichannel 52

Optimizely

APRIL 28, 2017

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. last year according to Internet Retailer. The solution?

Omnichannel 170

Omnichannel Internet Retail Channel eCommerce 170

iVend

DECEMBER 8, 2019

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. This means retail company and customer data stays safe.

Omnichannel 52

Omnichannel POS Merchant Services Multichannel 52

iVend

DECEMBER 8, 2019

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. This means retail company and customer data stays safe.

Omnichannel 52

Omnichannel POS Merchant Services Multichannel 52

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 72

Customer Experience Customer Customer Data Customer Loyalty 72

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

Customer Loyalty 210

Customer Loyalty Customer Retail Shipping Costs 210

Retail TouchPoints

FEBRUARY 17, 2023

Lesson 2 Transparency and alignment are key to agile marketing operations: Marketing strategies and investments need to change at the speed of the customer. And in today’s omnichannel environment, that change is happening faster than ever.

Marketing 286

Marketing Customer Loyalty Omnichannel eCommerce 286