Consumers aim to shop locally after lockdown

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Most consumers who shopped locally during the coronavirus lockdown intend to continue their new habit once the crisis is over, a new study shows.

A YouGov poll released by trade body Co-operatives UK shows 30% of consumers say they have used local retailers more since the pandemic struck and 80% of them aim to carry on shopping this way in the future.

The research shows reducing food waste has become a priority for consumers after the experience of food shortages. More than a third of people (35%) surveyed say they have been planning meals in order to reduce food waste, and 82% say they will carry on even after lockdown eases.

The poll findings have been published ahead of the annual Co-op Fortnight campaign (22 June to 5 July).

Co-operatives UK chair, Nick Matthews, said: “It’s heartening to see that the public has seen the benefit of shopping locally, reducing food waste, increased recycling and exploring their local area. The fact many people are planning to continue their new behaviour shows they can see the positive impact. Our Co-op Fortnight campaign is all about encouraging and supporting people to keep co-operating.”

He added: “Buying from independent businesses such as co-ops means creating local jobs and supporting organisations who put strong values at the heart of all that they do.”