Quorn brings back consumer favourite

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Quorn is bringing back “one of its most sought-after products”, followed by a summer marketing campaign.

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The campaign kicks off with the return of Quorn’s Swedish Style Meatballs (300g; £2), which were removed from the portfolio last year, “following huge consumer demand”.

Phil Watson, commercial director at Quorn Foods UK, said: “Our Quorn Swedish Style Meatballs were removed last year and since then consumers have been eagerly demanding their return.

“Much to the relief of our customer services and social media teams, who can’t wait to give Quorn fans the good news, the Quorn Swedish Style Meatballs will be back on shelves from early August and we’re confident the move will add incremental sales to the category.

“Balls are the fastest growing type of ingredient in a sector worth £57m and growing at 15% year on year, presenting an opportunity for retailers to grow sales even further.”

The launch will be followed by a six-week TV advertising campaign for Quorn Crispy Nuggets, supported by a £5m investment to the end of 2020.

The advert forms part of the brand’s “Step in the Right Direction” campaign, which “highlights how Quorn is making it easier for people to make sustainable food choices”.

The campaign will be bolstered by a partnership with Netmums, which found that 90% of parents said the environment is a key consideration in everyday life.

Watson said: “As children return to school and busy family life resumes, we’ll be back on TV from 27 August and throughout September with our new advert that highlights just how easy Quorn makes it for families to enjoy delicious family favourite meals that are healthy for them, their families, and our planet.

“We’re seeing an extraordinary move towards meat reduction and sustainable nutrition with more than 11.9 million households buying into meat free.”