Forrester eCommerce

SEPTEMBER 8, 2023

Inflation is rampant, and beleaguered consumers are reeling from high prices. Has The Economy Got You Down?

Consumer 403

Consumer Customer Experience B2C Customer 403

Forrester eCommerce

APRIL 15, 2024

Learn the five most common barriers impeding widespread customer adoption of sustainable offerings and how to encourage sustainable behaviors among B2C buyers.

Consumer 242

Consumer B2C Customer Customer Experience 242

Forrester eCommerce

FEBRUARY 7, 2024

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

Consumer 242

Consumer Customer Loyalty Customer Experience B2C 242

Forrester eCommerce

SEPTEMBER 19, 2023

As Forrester’s consumer behavior analyst, I’m going to say something controversial: the consumer does not need to be a part of every business decision. There’s no shortage of supply or demand for consumer insights.

Consumer 402

Consumer Supplies Marketing B2C 402

Retail TouchPoints

MARCH 12, 2024

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. Consumers recognize that mental wellbeing is a key aspect of living well. That rises to 62% in the U.S. 72% of U.S. 67% of U.S.

Consumer 263

Consumer Beauty and Health Retail Fashion 263

Retail TouchPoints

FEBRUARY 26, 2024

Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected.

Improvements 317

Improvements Payment Services Consumer Banking 317

Forrester eCommerce

SEPTEMBER 23, 2020

If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange — we do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 451

Consumer Blog Customer Loyalty Customer Experience 451

Retail TouchPoints

MARCH 21, 2024

The resiliency of consumers continues to power the American economy, and we are confident there will be moderate but steady growth through the end of the year,” said Matthew Shay, President and CEO of the NRF in a statement. Retail has certainly kept its bargain to try to make things affordable for the consumer. trillion in 2023.

Consumer 259

Consumer Retail Marketing 259

Forrester eCommerce

DECEMBER 22, 2020

Since the onset of the COVID-19 pandemic in the US in March, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 402

Consumer Customer Experience B2C Customer 402

Forrester eCommerce

JULY 1, 2021

Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 518

Consumer Customer Loyalty Customer Experience Customer 518

Retail TouchPoints

MARCH 4, 2024

A recent study of more than 4,700 consumers from Bread Financial indicates payment choices — including retail store credit cards, bank branded credit cards and buy now, pay later (BNPL) — at checkout have become a major factor in pleasing shoppers and closing a sale. It goes without saying that great service is important.

Payment Services 289

Payment Services Consumer Small Business Retail Banking 289

Forrester eCommerce

JANUARY 30, 2024

The answer tomorrow is that you won’t need to consciously think about personalizing individual consumer interactions because companies will graduate to delivering invisible experiences (formerly called anticipatory experiences* in our research). “To personalize or not to personalize?” That is the question today.

Consumer 242

Consumer B2C Customer Marketing 242

Forrester eCommerce

MAY 12, 2022

Read why you should eschew “new normal” thinking when it comes to consumer behavior. We’re in a deeply unsettled, volatile moment—and change is here to stay.

Consumer 370

Consumer Customer Experience Customer 370

Retail TouchPoints

JANUARY 31, 2024

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. consumers of all ages, races and genders, as well as an assessment of digital retail strategies across various product categories.

Shipping Costs 264

Shipping Costs Consumer Mobile Channel 264

Retail TouchPoints

APRIL 17, 2024

Rather than chasing the obvious trends everyone else is pursuing, we dig deep into the human psyche to uncover the unmet consumer needs yet to be served by brands. Long before our conscious minds decide what something is, our senses have already detected, decoded and decided whether it’s an enhancement or impediment to life.

Consumer 130

Consumer Leisure Customer Books 130

Forrester eCommerce

OCTOBER 24, 2023

Consumers and customers interact with brands across their customer journeys (see figure). Many of these moments are personalized. Though the end customer doesn’t necessarily distinguish between different types of interactions, companies acutely know that different personalized tactics require different strategies, data, and technology.

Consumer 385

Consumer Technology Customer B2C 385

Retail TouchPoints

MARCH 14, 2024

Meeting Luxury Consumers Where They Are (Image courtesy Whitman Family Development) The COVID-19 pandemic brought about many changes in the U.S., Meeting Luxury Consumers Where They Are (Image courtesy Whitman Family Development) The COVID-19 pandemic brought about many changes in the U.S.,

Travel 299

Travel Consumer Shipping Drop Ship 299

Forrester eCommerce

NOVEMBER 30, 2023

With UN Climate Change Conference COP28 starting today in Dubai, increased media and activist attention on the implications of climate change is shaping consumers’ perceptions of and attitudes toward environmental sustainability.

Consumer 228

Consumer Marketing Customer Experience B2C 228

Retail TouchPoints

MARCH 13, 2024

” Wayfair also plans to give away a total of $250,000 to empower consumers to create a space that reflects their own personal style. ” Wayfair also plans to give away a total of $250,000 to empower consumers to create a space that reflects their own personal style.

Consumer 258

Consumer Outdoor Improvements Marketing 258

Forrester eCommerce

FEBRUARY 23, 2023

Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Some of the best CMOs aren’t only culture-reflectors but culture-makers — both in the brand stories they tell and the brand experiences they create. Simply put, they champion their customers every step of the way.

Consumer 364

Consumer B2C Marketing Customer 364

Forrester eCommerce

APRIL 5, 2022

As the age of misinformation and slew of dubious corporate claims threaten consumers’ trust in brands, consumers are desperate for authenticity. In our new report, The Algorithm Of Authenticity, we synthesize consumer data, industry case […].

Consumer 369

Consumer Customer Experience B2C Customer 369

Salsify

FEBRUARY 8, 2024

Salsify publishes its 2024 consumer research report — a survey of 2,700 U.S. respondents — highlighting the latest consumer trends and the intricacies of the modern buying journey.

Consumer 158

Consumer eCommerce 158

Retail TouchPoints

FEBRUARY 20, 2024

The service enables consumers to choose which data they share with the merchant, such as purchase histories that would enable more personalized product recommendations based on interests as well as sizes, style and color preferences for clothing. The service is now available in the U.S.,

Merchant Services 264

Merchant Services Payment Services Consumer Clothing 264

Retail TouchPoints

SEPTEMBER 9, 2022

The apparel industry’s enormous global environmental impact has made it a primary focus of sustainability efforts, and consumers — or at least a significant portion of them — want to do their part. and globally, we need a message that will resonate with more consumers, not just young urbanites.

Apparel 336

Apparel Consumer Fashion Information 336

Forrester eCommerce

FEBRUARY 8, 2023

Consumers shared their attitudes towards subscriptions - see key highlights.

Subscription 370

Subscription Consumer B2C Customer 370

Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Combining data-informed experiences with customer support can open avenues for retailers to offer unmatched personalization to their consumers. Personalization is now a hygiene and customers have come to expect it regardless.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 246

Consumer Leisure Multi-channel Retail 246

Forrester eCommerce

FEBRUARY 3, 2021

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

Consumer Electronics 430

Consumer Electronics Electronics Consumer Marketing 430

Forrester eCommerce

OCTOBER 25, 2022

Consumer behavior in 2023 will be a jumble of mixed signals: exuberance as the pandemic wanes, tempered by caution in the face of economic turbulence. Learn more.

Consumer 368

Consumer Customer 368

Forrester eCommerce

NOVEMBER 7, 2023

Here's a sneak peak on how US consumers plan to shop this winter holiday season.

Consumer 365

Consumer B2C Retail Customer 365