Highland Spring taps into consumer trends with sparkling flavoured drinks

Highland Spring Flavoured Sparkling Water will be available from April in three flavours – Pear & Elderflower, Rhubarb & Ginger, and Blackberry, Plum & Hibiscus – in individual 330ml cans (£1.15).

Pear & Elderflower and Blackberry, Plum & Hibiscus will also be available in 4x330ml multi-packs (£3.25).

The launch will be supported by an advertising campaign and social media, digital and in-store activity.

Highland Spring said the canned sparkling flavoured water category is up 40% over the last 12 months, but “many premium flavoured waters are not meeting consumer needs” for lack of flavour.

It said 80% of consumers said a fuller-flavoured drink from Highland Spring “would be appealing”.