RTP blog

OCTOBER 15, 2018

However, the biggest hurdle, one which makes this shining moment of truth dull, is the “introvert” approach of retailers in collecting their customers’ data. Why Should Retailers Collect Customer Data? Understanding customer needs deeply, and accepting it to be the new norm, is the prime reason to collect data.

Customer Data 150

Customer Data Customer X-cart Retail 150

Digital Doughnut

APRIL 13, 2022

As a business owner, you might assume that owning a mobile app is solely for big brands, or that owning a mobile app for your business will cost you a fortune. On the contrary, it is quite easy to own a mobile app for your business. Find out more about the advantages a mobile app gives your business over your competitors.

Mobile 105

Mobile Customer Retention Customer Data Other 105

Retail TouchPoints

DECEMBER 15, 2022

The convenience retailer and pizza chain’s partnership with Salesforce helped it consolidate fragmented technologies and automate its personalization strategy, allowing Casey’s to send 200 million personalized communications every month with messaging tailored to each customer’s purchasing history. 6 billion engagements captured.

Arts 297

Arts Mobile Customer Loyalty Customer Data 297

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. of ecommerce sales in 2024. of ecommerce sales in 2024.

Improvements 282

Improvements Retail Mobile Customer Experience 282

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. Mobile search optimization.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Groove

MARCH 6, 2024

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. Easily track mobile performance, overall ROI, and more.

Social Media 370

Social Media Customer Data Shopify Magento 370

Retail TouchPoints

MARCH 1, 2024

The retailer “will be removing physical media and updating our mobile, digital imaging, computing, tablets and smart home departments,” said Barry. “We Barry noted that Best Buy’s wealth of first-party customer data gives it an advantage in its personalization efforts, particularly with its mobile app. “We

POS 278

POS Omnichannel Mobile Improvements 278

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 264

Retail Customer Data Channel Arts 264

GetElastic

DECEMBER 7, 2017

“Since these newer forms of checkout-less shopping can happen within merchant controlled environments, in-store experiences can be blended with online and mobile experiences. This is similar to the insights gleaned from clickstreams—and a powerful way for retailers to create personalized, data-driven shopping experiences.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

GetElastic

DECEMBER 7, 2017

Since these newer forms of checkout-less shopping can happen within merchant controlled environments, in-store experiences can be blended with online and mobile experiences. This not only has advantages for loyalty, but can provide valuable data for several other purposes including target marketing and reducing shopping cart abandonment.”.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 246

Multi-channel POS Customer Data Mobile 246

Retail TouchPoints

SEPTEMBER 14, 2022

Select Burton , GANNI , Outdoor Voices and Vince locations have rolled out the new Tap to Pay on iPhone feature from NewStore , a modular, mobile-first omnichannel cloud platform for retailers. NewStore customer data found that 50% of credit card transactions across all live stores are occurring via Tap to Pay on iPhone.

Outdoor 271

Outdoor Payment Services Omnichannel Customer Data 271

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

FEBRUARY 27, 2024

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security.

Payment Services 278

Payment Services Retail POS Operations 278

Groove

MARCH 5, 2024

Businesses such as Benchmark Groups that are focused on analytics, customer data, and user behavior will get better results with Klaviyo. More than 900 integration with eCommerce platforms Free migration and onboarding for businesses transitioning from another provider. Klaviyo has a clean email editor that's easy to use.

Live Chat 300

Live Chat eCommerce Platforms WooCommerce Shopify 300

Groove

APRIL 16, 2024

This starts with the platform's omnichannel capabilities that allow business owners to deliver seamless shopping experiences across multiple channels, including web, mobile, social media, and in-store. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

SellBrite

MAY 13, 2019

And providing a better standard of customer experience will never not be a challenge to online sellers. With mobile sales estimated to reach $3.56 Battling the stigma of the data collector is key for any ecommerce seller. The post 6 Mobile Ecommerce Trends to Drive Sales appeared first on Sellbrite.

Mobile eCommerce 117

Mobile eCommerce Mobile eCommerce Social Media 117

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 21, 2019

Mobile point of sale is relatively new technology, but it is quickly becoming essential or retailers who want to remain competitive in an ever-increasing rapidly evolving retail environment. Here are six reasons to deploy mobile POS today. That will lead to servicing more customers and saving your customers time.

Point of Sale 44

Point of Sale Mobile POS Customer Retention 44

Retail TouchPoints

OCTOBER 25, 2023

“When they’re asked to check on inventory, check out customers or look for products, they ask ‘Why can’t I do this on my phone?’ That’s why retailers focusing on EX are building mobile apps.

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

UpSellIt

MARCH 13, 2024

Optimizing for Mobile Responsiveness In today’s mobile-first landscape, optimizing website design for mobile responsiveness is essential for delivering a seamless user experience across devices.

Marketing 131

Marketing Gifts Recommendation Clothing 131

Retail TouchPoints

JANUARY 4, 2022

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits. “We

Omnichannel 290

Omnichannel Customer Data Mobile Recommendation 290

365 Retail

APRIL 20, 2024

The result – retailers spend money re-acquiring the same customers repeatedly and lose margins on one-size-fits-all sales.” This approach not only enhances customer data collection but also enriches the shopping experience with personalised interactions.

Technology 59

Technology Retail Customer Retention Customer Data 59

Sailthru

DECEMBER 4, 2018

Here are five of the major shopping trends: The rise of mobile commerce on Cyber Monday… Smartphones and tablets accounted for more than 65% of retail site traffic. That’s slightly above average for November, though mobile traffic outperformed desktop all month. EST, pointing to an increase in in-bed shopping.

Mobile 60

Mobile Definition eCommerce Improvements 60

UpSellIt

JULY 13, 2023

It seeks to bridge the gap between online and offline purchasing by establishing a cohesive experience between physical stores, websites, mobile apps, social media platforms and more. This concept provides a consistent brand experience across different channels, allowing customers to interact with your brand in the most convenient way.

Omnichannel 103

Omnichannel Multichannel Payment Services Retail 103

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

Retail TouchPoints

AUGUST 16, 2022

Reassuring customers about your security systems and ensuring you have all protective measurements in place is vital to the success of your mobile commerce systems as well. Personalization is only as good as the data the merchants can collect.

eCommerce 264

eCommerce Consumer Merchant Services Recommendation 264

Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. The goal was to enable fast, secure transactions across all devices (critical for Forever 21’s mobile-first customer base).

Omnichannel 279

Omnichannel Social Media Mobile Fashion 279

Retail TouchPoints

MARCH 8, 2021

Increased efforts to protect — and better manage — customer data. These laws also will force marketers to improve how they protect and manage customer data. We expect many marketers will start with the basics, such as cleaning up their email lists and reassessing where and how they acquire customer data.

Customer Data 180

Customer Data Travel Banking Mobile 180

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. Data Science & Reporting. Customer Insights. Integrations. Social Media Marketing.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Groove

SEPTEMBER 1, 2020

Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers. Today, many consumers open text messages fairly quickly once they notice the notification.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

JANUARY 25, 2023

Today, it seems cash is a thing of the past, with most shoppers leaning on credit cards or even mobile payment to complete transactions for both physical and online shopping. As threat actors set their sights on retailers who begin their journey to comply with PCI DSS 4.0, While PCI DSS 4.0 Changing Tides of PCI DSS 4.0

Merchant Services 354

Merchant Services Payment Services Mobile Payments Customer Data 354

Retail TouchPoints

JUNE 11, 2021

This includes: Mobile apps and wallets : Touchless technology such as Google Pay, Samsung Pay, peer-to-peer payments like Venmo and financial institution digital payments like Zelle demonstrate mobile pay’s popularity. These options provide both safety and convenience for shoppers and retailers alike. billion in 2020, up 32.4%

Payment Services 248

Payment Services Payments Retail Sporting Goods 248

Retail TouchPoints

APRIL 3, 2024

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

Small Business Retail 264

Small Business Retail Banking Retail Travel 264

Retail TouchPoints

JANUARY 4, 2023

Another way to modernize product discovery is by enhancing how customers browse and search for products. Retailers can start by looking at their menus and assessing how customers navigate their site, including on their phones or tablets. By 2025, mobile sales are expected to account for 44% of retail ecommerce in the U.S.,

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Retail TouchPoints

JULY 29, 2020

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. We think this tool is empowering and really exciting, not only for the Guides, but also for the customers.”.

Omnichannel 317

Omnichannel eCommerce POS Operations 317

Retail TouchPoints

OCTOBER 8, 2020

GameStop has entered a partnership with Microsoft to enhance its backend and in-store solutions, empower associates with mobile devices and offer shoppers the Xbox All Access pass. GameStop plans to expand its physical and digital video game offerings as well as enhance its retail technology infrastructure through the deal.

Games 246

Games Omnichannel Retail Subscription 246