365 Retail

DECEMBER 12, 2023

Rhone: Leading the way with omnichannel retail Rhone , the premium performance lifestyle brand, decided to maximise the value of its omnichannel customer data to deliver personalised customer experiences. Rhone is using Amperity to find and retain its top customers, a particular point of emphasis amid an uncertain economy.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.

Customer Data 263

Customer Data Customer White Paper Technology 263

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 64

Customer Data Customer Multi-channel Events 64

RTP blog

OCTOBER 15, 2018

However, the biggest hurdle, one which makes this shining moment of truth dull, is the “introvert” approach of retailers in collecting their customers’ data. Why Should Retailers Collect Customer Data? Understanding customer needs deeply, and accepting it to be the new norm, is the prime reason to collect data.

Customer Data 150

Customer Data Customer X-cart Retail 150

Groove

APRIL 17, 2024

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

Customer Data 395

Customer Data Improvements eCommerce Article 395

iVend

OCTOBER 10, 2023

Read how our technology gives retailers the gift of growth. We take a look at the RIS predictions and how you can use retail technology to implement actions based on them – positioning yourself to receive the gift of business growth and increased profits this holiday season.

Technology 98

Technology POS Retail Gifts 98

RTP blog

NOVEMBER 11, 2019

By Garry Church, Inmar Retailer buying decisions on technology are all too often influenced by the latest trends and reflect the “flavor of the month.” The customers who spend their hard-earned income with them should be a retailer’s North Star when assessing retail technology options.

Technology 150

Technology Retail POS PayPal 150

Retail TouchPoints

DECEMBER 24, 2020

Data breaches pose a significant risk to digital retailers, leading to lost customer trust and potentially far worse. Whether it’s malicious code placed on a checkout page or a clever phishing attack, hackers will find a way to siphon off sensitive customer data.

Customer Data 150

Customer Data Customer Jewelry Payment Services 150

Retail TouchPoints

JANUARY 30, 2024

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 331

Retail Customer Experience Technology Customer Data 331

GetElastic

DECEMBER 7, 2017

And no ecommerce technology comes closer does that better than checkout-less shopping. Sensor technology and video scans track your movement across the store. The data is synced with the handheld device, and when sensors (and face recognition) confirm you’ve left, the items are added up like in any other online shopping cart.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

GetElastic

DECEMBER 7, 2017

And no ecommerce technology comes closer does that better than checkout-less shopping. Sensor technology and video scans track your movement across the store. And the corner grocer (unless it’s a 7-11) won’t have the $ required to set up the technology necessary to facilitate checkout-less shopping so there will be lines there too.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

365 Retail

FEBRUARY 21, 2024

However, while discount-driven consumers are flocking to sign-up to access member-only offers, there remains shopper concern around the use of their data and the fairness of a dual-pricing system. With many cost-of-living shoppers trying to make squeezed household budgets work harder, the prospect of immediate discounts is a tangible benefit.”

Technology 75

Technology Retail Events Magazine 75

Forrester eCommerce

FEBRUARY 14, 2024

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 451

Marketing Customer Data Customer B2C 451

365 Retail

MARCH 2, 2023

The economic uncertainty is creating a great deal of pressure on high-street firms, which is why the time is right to invest in technology. Why Invest In Technology Now? Just What Can Technology Do For Business? These offer the freedom to shop in a way that suits the customer, especially those on a tighter time budget.

Technology 75

Technology Customer Experience POS Point of Sale 75

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

B2B 239

B2B eCommerce BigCommerce Omnichannel 239

RTP blog

NOVEMBER 10, 2017

To capitalize on this growing trend, more and more retailers are beginning to leverage beacon technology. Beacons are small and typically unseen devices that use Bluetooth low-energy (BLE) wireless and geofencing technology. Why is beacon technology beneficial? It provides a real-time view of the customer experience.

Customer Experience 150

Customer Experience Technology Customer Mobile 150

Retail TouchPoints

APRIL 17, 2024

While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy. It’s not merely about substituting cookie-based tracking with another data-centric method.

Social Media 276

Social Media B2C B2B Customer Data 276

Retail TouchPoints

FEBRUARY 27, 2024

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

Payment Services 262

Payment Services Retail POS Operations 262

Retail TouchPoints

APRIL 1, 2024

Choosing a Translation Platform Retail businesses investing in real-time translation technology for customer service will be better positioned to succeed in the growing global marketplace. A truly valuable translation tool reduces the need to hire multiple fluent speakers for every potential language your customers might speak.

Retail 302

Retail Customer Experience Customer Retention Technology 302

Retail TouchPoints

OCTOBER 23, 2023

In July, some of the biggest names in AI — including Amazon , Google , Meta , Microsoft and OpenAI — agreed to a set of commitments developed by the White House to ensure the “safe, secure and transparent” development of AI technologies. 17 blog post. “As The Walmart Responsible AI Pledge is about more than just AI,” said O’Connor.

Technology 245

Technology Supplies Customer Data Blog 245

Forrester eCommerce

AUGUST 17, 2017

But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […].

Technology 250

Technology Consumer Customer Data Customer Experience 250

RTP blog

MARCH 5, 2018

The study also finds downtime severely impacts customer loyalty, employee productivity and overall business operations. Key to the technology backbone and backend ecosystem are routers and other networking equipment, not the most glamorous part of retail but indispensable nonetheless. Remote Management.

Technology 150

Technology Retail Operations POS 150

Retail TouchPoints

SEPTEMBER 29, 2023

Generative AI technology is progressing at breakneck speed and is predicted to change numerous aspects of our daily lives. Giving full visibility into the lifecycle of data from collection, processing and utilization of that data by their AI systems or tools goes a long way in establishing a shared sense of intent and purpose.

Customer Data 246

Customer Data Operations Technology Games 246

Retail TouchPoints

MARCH 20, 2024

In addition, conversational commerce uses AI, Natural Language Processing (NLP), and machine learning (ML) technologies to collect first-party data from consumers. This data gives marketing teams actionable insights to better understand and predict customers’ needs and behavior, therefore increasing customer satisfaction.

Small Business Retail 256

Small Business Retail Recommendation Consumer Customer Data 256

Forrester eCommerce

JUNE 3, 2021

Forrester defines cross-channel campaign management (CCCM) as “enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital […].

Channel 235

Channel Management Customer Data Technology 235

Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

Omnichannel 256

Omnichannel Customer Data eCommerce Platforms Technology 256

Forrester eCommerce

JUNE 15, 2022

Fears of recession, tightening financial markets, and market downturns have led to layoffs in technology and cryptocurrency companies and have even impacted the cybersecurity space. These companies have valuable intellectual property and customer data that they must continue to protect during this tumultuous time.

Cryptocurrencies 195

Cryptocurrencies Customer Data Technology Marketing 195

Forrester eCommerce

JANUARY 26, 2024

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 276

B2C Customer Data Marketing Customer 276

Forrester eCommerce

JANUARY 10, 2022

Customer data platforms (CDPs) are among marketers’ top marketing technology (martech) priorities in Asia Pacific (APAC).

B2C 195

B2C Customer Data Technology Marketing 195

Retail TouchPoints

DECEMBER 15, 2022

The convenience retailer and pizza chain’s partnership with Salesforce helped it consolidate fragmented technologies and automate its personalization strategy, allowing Casey’s to send 200 million personalized communications every month with messaging tailored to each customer’s purchasing history. 6 billion engagements captured.

Arts 273

Arts Mobile Customer Loyalty Customer Data 273

Retail TouchPoints

JUNE 9, 2023

Located in the center line of the expo hall, between aisles 1100 and 1200, the solution providers and agencies include companies working at the cutting edge of connected commerce, with a strong concentration in the industry’s hottest technology: AI. Another channel gaining traction is live shoppable video, represented by eStreamly.

Presentation 253

Presentation Customer Data Channel Operations 253

Forrester eCommerce

APRIL 11, 2019

The last couple weeks have been an exciting time for the customer data platform (CDP) category. At long last, major marketing technology vendors formally declared their intentions to get serious about managing and activating data for marketing.

Marketing 290

Marketing Customer Data Technology Management 290

Retail TouchPoints

APRIL 20, 2022

Through an interactive activation , attendees can venture through the shopping experience and see how the brands combine high-touch service and immersive technology to better serve consumers. Everything from the millwork to the fixtures and technology drive a brand story. Plus, the interactive RFID stations are a ‘must-see.’

Retail 354

Retail Social Media Technology Events 354

Retail TouchPoints

AUGUST 17, 2023

They strive to create seamless, personalized customer experiences to continue to attract discerning consumers and build efficient supply chains, yet they often encounter barriers presented by fragmented technology infrastructure, which hinders scalability without disruption.

Consumer 232

Consumer Payment Services Food and Beverages Supplies 232

Retail TouchPoints

MARCH 24, 2022

The retailer will combine this information with new foot scanning technology from Volumental. Customers step onto a 3D scanner that assesses 16 foot measurements in less than five seconds. These are designed and printed for their unique foot shape and movement patterns, then mailed directly to the customer. ”

Recommendation 253

Recommendation Technology Customer Data Information 253

Forrester eCommerce

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

B2B 203

B2B Customer Data Events Technology 203