Talking Retail Grocery and product news for independent retailers
The retailer will use SMG’s customer experience management program to capture customer feedback at the store level. The feedback is delivered to the smg360 platform, providing McColl’s with key customer experience metrics and advanced analytics capabilities.
Tim Fairs, McColl’s Retail Group’s customer director, said: “We’re excited to bring the voice of the customer to the forefront through our new partnership with SMG. The customer experience insights will help us navigate the evolving market, identify opportunities to advance the in-store experience and better understand how we can add value for our customers.”
SMG managing director, Jeremy Michael, added: “Our unique value proposition and ability to surface insights continues to resonate with brands that understand customer experience management is about more than a technology platform. With its customer-led approach and neighbourhood focus, we’re excited to help McColl’s advance the customer experience and drive business outcomes.”
