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A Few North American Mobile Banking Apps Lead, But None Stand Out

Forrester eCommerce

Mobile banking matters more than ever in the US and Canada. Online banking usage is trending down as mobile banking usage and engagement continue to rise. In mobile banking channels, customers demand a widening set of features and services — and these mobile experiences have a major impact on brand perceptions and preferences.

Banking 454
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Rogers & Hollands Boosts Customer Service With Mobile POS System

Retail TouchPoints

The retailer has utilized the mobile system to improve service efficiency and give its associates access to each customer’s transaction history, wish lists and preferences so that they can provide more personalized shopper interactions. BTM Global led the implementation.

POS 278
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Tom Tailor Enhances Mobile Customer Experience With New App

Retail TouchPoints

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Through the app, Tom Tailor customers may access the retailer’s entire catalog across categories including apparel and accessories for men, women and children, in addition to its home collection.

Mobile 296
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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life. Enter: mobile marketing.

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50 Tests You Should Know for Website Optimization

Continuous optimization is the key to digital customer experience success. AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.

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AdAdapted Helps Retailers Target Shoppable Mobile Ads to Likely Customers

Retail TouchPoints

The offering can help retailers and brands seamlessly tell their brand story while increasing conversions and gathering customer insight through mobile browser, mid-article or stand-alone video. These ads can enable brands to build ecommerce campaigns on AdAdapted’s Shopping List Marketing mobile ad platform.

Mobile 278
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US Banking Customers Will Soon Demand These Features. Does Your Mobile App Offer Them?

Forrester eCommerce

When a customer opens a mobile banking app, they are usually trying to complete a specific task: paying a bill, seeing how much money they have left for the month, finding a recent transaction, requesting money from a friend, etc. But banking customers increasingly want more and better features on these apps.

Banking 312