Talking Retail Grocery and product news for independent retailers
Bestway customers can now purchase Juul devices, kits and Juulpods on the company’s wholesale website, after completing a new age-verification document on the site.
Retailers are required to input their name and store’s details and accept and agree to age verification, store suspension, and retail sales policies. This process must be completed before the purchase of any Juul products can be made.
Once registered, retailers will also be able to order Juul products from the Bestway Wholesale mobile app and a member of Juul Labs’ field sales force will visit the store post-purchase to give training and provide product and Challenge 25 PoS materials.
John Patterson, sales director for Juul Labs, said: “We have been looking at how we can responsibly reach out to online customers now that many more retailers are making the decision to shop online.
“While we have similar operations in place with some regional wholesalers, this arrangement allows many more retailers to purchase the Juul range and offer their adult smoker customers an option to transition away from combustible cigarettes. “
Richard Booth, director of trading at Bestway Wholesale, added: “The vaping category at Bestway has seen tremendous growth over the past year as we continue to provide a range of smoking alternatives to customers. Juul has played an important part in this growth. By widening the reach to our online customers, whilst ensuring the necessary age-verification requirements are met, we are confident that we can grow sales further and become the wholesaler of choice for the vaping category.”
