Talking Retail Grocery and product news for independent retailers
The “Brew with a Crew” campaign aims to raise money to support the physical and mental health of the UK’s fire services community.
It is offering shoppers the chance to sign up for fundraising packs, featuring ideas for activities, biscuit recipes and downloadable content to help them promote and decorate their fundraising event.
Retailers will also receive information and a merchandising pack.
Typhoo will be supporting the campaign with promotion across social media to “raise brand awareness for both them and the charity”.
Des Kingsley, chief executive at Typhoo Tea, said: “We all know how important a good brew can be, anytime of the day or night, and this is especially true in the fire service, where a brew plays a key role in supporting the wellbeing of fire services and their families across the country.
“The ‘Brew with a Crew’ campaign is a great way to raise brand awareness alongside driving shoppers to the tea fixture.
“We think it is vital to continue to support the incredible work of The Fire Fighters Charity and say thank you to our frontline heroes.”
