Yeo Valley adds QR codes to packaging

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Dairy brand Yeo Valley has rolled out new “connected” packaging across its entire portfolio, as part of its “Put Nature First” brand platform.

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The packaging features QR codes which, when scanned, link to Yeo Valley’s “Yeokens” rewards programme and give shoppers access to specific product information, brand content, and future promotions.

The mechanic is tailored to the product, customer location, and the time of day.

Adrian Carne, managing director of Yeo Valley, said: “Using QR codes across our product family creates fast and seamless access to fantastic rewards and stages our content about putting nature first.

“We want to inspire others about the benefits of organic and how it’s one crucial factor in addressing our climate crisis.

“Our content will encourage everyone to put nature first in their own small way, whether that’s buying British organic dairy more often, reducing food waste or encouraging wildlife into their garden.”