Campo Viejo champions Spanish heritage with latest campaign

By Éilis Cronin in Alcohol 15th October 2020

Wine brand Campo Viejo is launching a marketing campaign to “bring to life the Spanish way of life”.

The campaign includes a 20-second advert launching on 19 October and will run for four weeks across video-0n-demand channels, including All 4, ITV Player, and Sky Player, as well as on digital displays and social media platforms.

The brand will be highlighting its Tempranillo, Reserva, Rosé, and Blanco variants in both the 20-second advert and social media assets, including PR, in-store, and e-commerce activity.

The brand said the campaign is set to reach 65% of its target audience – middle-class adults – and forms part of wider investment in the wine category by brand owner Pernod Ricard.

Pernod said Campo Viejo is growing 18% in value, ahead of total category growth, whilst Spanish wine is among the top 10 countries of origin and holds a 9% value share in the market.