Thu.Oct 17, 2019

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No-Deal Brexit: The Privacy Regulatory Landscape Is About To Become More Complex Than Ever

Forrester eCommerce

The Brexit day is approaching fast, but there is no certainty as to whether or not the UK’s departure from the EU will be accompanied by a withdrawal agreement — or not. Data protection is just one of the many areas that will be affected by Brexit. And under a no-deal scenario, the impact of […].

Customer 215
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Order Management Systems: How to Pick the Best OMS for Ecommerce

BigCommerce

In ecommerce, the merchant and the customer share a common goal: to get the product from customer order entry to…

eCommerce 234
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How To Master Your Global eCommerce Expansion

Forrester eCommerce

Expanding your eCommerce offering to new global markets is daunting. The key to success: creating a strategic plan tailored to your unique business needs in addition to the market conditions. My report, “Create Your Global eCommerce Road Map,” is here to help. Digital business professionals must build a strategic road map for their global eCommerce […].

eCommerce 199
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5 Omnichannel Marketing Ideas for Black Friday and Holiday Campaigns

Omnisend

Black Friday and the holiday season is just around the corner and all marketers are getting ready like crazy. Be it an entry-level or big brand – everyone is eager to get its piece of holiday shopping cake. The biggest headache for most of the merchants is how they can stand out from that overwhelming Read more The post 5 Omnichannel Marketing Ideas for Black Friday and Holiday Campaigns appeared first on Ecommerce Marketing Automation | Omnisend.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Five Key Resources For Cybersecurity Awareness Month

Forrester eCommerce

It’s human nature to get scared in October. Chill winds and lengthening shadows in the Northern Hemisphere foretell lean times and long, dark nights. If Halloween (or All Saints’ Day) wasn’t during this time of year, it would eventually migrate to it. And it isn’t just children who get scared — financiers do, too; more […].

Customer 186
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Understand your customers’ experience to optimize your ecommerce site

GetElastic

With the growing number of options available to online shoppers, your customer’s experience while searching your site will have a direct impact on your sales. Therefore, in order to fully improve and optimize for your digital customers you need to understand how your customers use your ecommerce site and other digital touchpoints. The more seamless the experience, the more likely the customer will return to your website or app.

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Video Email Marketing: Guide how to boost Engagement!

Omnisend

If you want to improve email open rates, engagement, and CTR of your emails, you might want to consider adding videos to your email marketing suite. Reports show that video improves business indicators, increases sales, and ROI. On the other hand, if you are looking for new ways to promote your videos, email is just Read more The post Video Email Marketing: Guide how to boost Engagement!

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Try This Test: Add a Prominent “Email Cart” Feature for High-Consideration Purchases

ROI Revolution

Published October 17, 2019. A quick search will yield thousands of articles filled with best practices for boosting your conversion rates. At ROI Revolution, we believe in testing, testing, testing. We’re all selling different products, using different pitches, and relying on different platforms. What works for one site does not always work for another – so test it!

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5 Online Hacks to Boost Local Footfall to Your Store

retailnext

Major retailers are disappearing from our towns, and it’s a trend that looks set to continue. So far in 2019, Macy’s, and even Walmart, have announced plans to close some of their stores, while Barney’s New York has filed for bankruptcy. On the face of it, the future for brick-and-mortar stores doesn’t look good and the reasons are well-recognized. The way consumers are shopping has changed and many larger chains have failed to keep up with the trends.

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How Digital Verification Makes Marketing to Students Easy for Financial Services

SheerID

The post How Digital Verification Makes Marketing to Students Easy for Financial Services appeared first on SheerID.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Evolution of Chatbots, from AI to Hybrid and Back

Whisbi

In today’s world, where businesses compete against each other for customers, the competition could turn in favor of the losing side in a fraction of a second. Sometimes, all that differs between two companies is not the quality of their product or service, but timely and relevant service to a customer who is ready to buy that product or service. It’s at such times that traditional selling strategies go out the window and technology-assisted selling strategies come into play.

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Why Double Down on Personalized Commerce? A Q&A with Eric Rosado, VP of Product

Kibo

Last week, the Kibo team announced that we have entered into an agreement to acquire Monetate, a leading customer-focused personalization platform. This news comes only eight months since we joined forces with personalization leader Certona to build our unified commerce platform. The decision to acquire Monetate is evidence of our commitment to the concept of personalizing each and every step of the customer journey.

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The E-Commerce Skills You Need to Sell at Home and Abroad

ChannelAdvisor

Running a successful e-commerce business requires a unique combination of left- and right-brain thinking. To grow their businesses, retailers have to master a variety of topics, combining art, science and a large dose of determination and perseverance. This article describes the skills that every retailer needs, plus how to then easily hit the accelerator with a risk-free way to reach billions of global customers.

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How the PERQ CRM Software Helps Improve Communication with Furniture Shoppers

PERQ

Tracking every home furnishing customer’s journey, from website to inside the store, isn’t easy. Yet, CRM Software exists to help you and shoppers on your website stay on the same page. Easily follow up with online leads by centralizing data in a single platform that. The post How the PERQ CRM Software Helps Improve Communication with Furniture Shoppers appeared first on PERQ.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.