Sun.Dec 16, 2018

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Amazon’s Brand Registry And Transparency Program – The Benefits, Requirements And How To Join

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Joining the Amazon brand registry is more important today than it has ever been before. Not only does registering your brand allow you to control your listing but it’s also a requirement to get your brand gated so that other sellers can not sell your products on Amazon. It also allows you to enroll in the Amazon Transparency program which further protects your brand from counterfeit sellers.

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These 11 Stores Are Killing It On Google Shopping (Case Studies)

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The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. And those success stories attracted more online stores interested in running their own campaigns. But like any marketing channel, no matter how promising it looks, you can only find out if it works for you by testing it. In this article, I’ll share 11 Google Shopping case studies from large and small businesses.

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