Cadbury adds Bournville variant to Cadbury Fingers range

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Mondelēz International is launching Cadbury Bournville Fingers to its portfolio, in a move designed to “help retailers drive biscuit category sales”.

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The variant will be available from this month in a 114g pack, retailing at £1.50, and will be supported by a marketing campaign across cinema, Tv, in-store, and social and digital activity that “will reach 94% of all adults”.

Mondelēz said Cadbury Bournville benefits from the growing trend for heritage brands and dark chocolate.

It said the brand has seen a 48% growth in value ahead of the market figure for dark chocolate (9%).

Bringing together the popular Bournville brand and leading Cadbury Fingers biscuits will help retailers to tap into this trend further, it said.

Katie Dade, senior brand manager for Cadbury Bournville at Mondelēz International, said: “Cadbury Fingers are eaten by a third of Brits. Combining this much-loved product with a nostalgic brand like Bournville to create Cadbury Bournville Fingers will be an exciting launch for retailers and consumers alike.

“With consumers continuing to spend more nights in at home, we have seen an increase in shoppers looking for the perfect treat to share with others in their households.

“In particular, consumers are looking for products from trusted brands, such as Cadbury and Bournville, which deliver on both quality and taste, in a range of formats.”