Nestlé Cereals launches Paralympics on-pack competition

By Éilis Cronin in Grocery 16th July 2021

Nestlé Cereals is set to launch an on-pack competition as part of its partnership with the British Paralympics team.

The competition will kick-off on 23 July and run until 15 September across packs of Shreddies, Cheerios, Nesquik, Shredded Wheat and Go Free, as well as the Nestlé Cereals website.

There will be 550 prizes in total, including a treadmill, mini trampolines, city bikes, National Trust family memberships, Adidas vouchers and sport water bottles.

The partnership will also see the creation of social media stickers and filters featuring Paralympics ambassadors, who will also be taking over the Nestlé Cereals social channels.