Thatchers kicks off a new campaign for summer 2021

The campaign is kicking off on 12 April includes a TV advert showcasing “the portfolio of bottled ciders Gold, Haze and Rosé”, running across TV channels and supported by a video-on-demand campaign featuring Thatcher’s Cloudy Lemon variant.

The campaign also includes digital billboards at service stations on the way to West Country holiday destinations and a six-sheet campaign across the south West and South Wales throughout the summer.

Social media and influencer campaign will support the brand this year, along with consumer competitions, point-of-sale materials for retailers and consumer sampling in partnership with holiday parks.

Martin Thatcher, fourth generation cider maker, said: “From inspiring consumers to try new ciders, welcoming back cider drinkers who embrace cider in the warmer months, while building ever deeper relationships with those loyal cider lovers who make up 80% of category spend throughout the year, this extended campaign will give each of our brands a chance to shine.”