Goldney to join Pricecheck

Goldney, who is due to leave Unitas in late April, will join Pricecheck as commercial director. He brings a wealth of varied industry experience having led the merger to form Unitas after joining Today’s Group in 2017. Previous to that, he had held leadership roles at Coca-Cola, Whitworths, and Palmer & Harvey.

Pricecheck says the move marks the start of its next phase of growth as it aims to achieve a £200m turnover within the next five years.

Debbie Harrison, joint managing director (trading), said: “Darren’s experience speaks for itself. We’ve enjoyed working with him at Unitas and now we are excited to welcome him to the Pricecheck team.

“His arrival showcases our confidence in the future of Pricecheck and Darren’s knowledge and understanding of branded supplier partnerships will be a crucial piece of our growth plan.”

Goldney said: “Pricecheck’s growth is one I’ve been following and supporting for a number of years and so I very much look forward to joining the team and playing my part in the journey. With the company’s ambition to double in size, it certainly looks a very attractive place to be for the future.

“My time at Unitas has provided unique and interesting insight into 160 businesses and Pricecheck has always been one of the many great businesses who stand out, by acting not just as a wholesaler, but as a distribution partner with a range of targeted added value capabilities.”

He added: “Right now I’m 100% dedicated to Unitas and its members, the work we have achieved over the years has been incredible. I love this channel and the hugely important role that independent wholesalers play. I’ll look forward to applying my knowledge of the market to create value for Pricecheck and its stakeholders.”