Echo Falls kicks off luxury hamper competition

The competition will kick-off in August and run until October across neck flags on the brand’s 750ml lines and outer case stickers in wholesale, offering shoppers the chance to win one of 500 hampers, featuring products from skincare brand Neal’s Yard, Neom fragrances and Echo Falls Seltzers.

The competition will be supported with additional in-store POS and displays for retailers, as well as a paid social campaign with direct links to purchase.

Echo Falls will also run a “Perfect Night In” challenge on its social channels, featuring content from singer and presenter Fleur East and her sister Keshia East.

Anne Uva, assistant brand manager at Echo Falls, said: “We all deserve a bit of pampering after the past 18 months, and we are really excited to offer this luxurious hamper to shoppers.

“We know this will appeal to our loyal Echo Falls customer base who enjoy a special night in, whether that’s with friends or for some quality ‘me time’.

“With 75% of Brits more likely to try a new brand that offers a promotion, we’re also confident it can also help us to introduce more people to our portfolio.

“Echo Falls is the UK’s number one fruit fusion and flavoured wine brand, and we are an important signpost for the category, as well as a key name in the recruitment of younger consumers to wine.

“The ‘big night in’ occasion boomed during lockdown, and whilst we are starting to get out and about more, we expect indulgent night ins to continue in the months ahead, which this promotion taps into perfectly.”