Nisa retailers introduce deals for Euro 2020

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Nisa retailers are introducing a raft of deals on snacking, confectionery and beers, lager and cider for the UEFA European Football Championship, which starts today (11 June).

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Deals include Haribo Starmix share bag and Munchies Chocolate Fudge Brownie pouch for £1, Co-op Irresistible Sea Salt and Vinegar or Lightly Salted crisps at £1, Pepsi (2l) for £1.50 and savings on big packs of beer such as Strongbow Original Cider (10-pack) at £9 and Carlsberg Pilsner (10-pack) for £7.

The event will be supported by point of sale including shelf-talkers, bus stops, wobblers, shelf stripping, and bunting. It will also feature on Nisa’s digital channels.

Chris Walker, offline marketing lead at Nisa, said: “The football has always been a fantastic social event in the calendar and after such a long wait for the Euros, we’re expecting to see lots of gatherings of family and friends to watch the big game and so it’s important our partners have plenty of attractive offers in store for their shoppers.

“The football point of sale kit will help to add impact, excitement, and fun in-store from the first whistle through to the final in July.”

Are you doing anything special for the Euros? Let us what you’re getting up to and send photos to liz.wells@emap.com