Forrester eCommerce
FEBRUARY 6, 2019
Modern CRM is delivered as software-as-a-service and microservices, is modular, and offers APIs for easy access to enterprise applications. It empowers customer-facing personnel with the right data about their customers at the right time, in context, so that they can focus on nurturing relationships across journeys even as they cross channels and devices.
Optimizely
FEBRUARY 6, 2019
Must be creative. This simple phrase is arguably the most common qualification requirement of a marketer. Creativity is at the core of everything marketers do. However, you need more than that. You need to be organized, thoughtful, and use data to guide your creative decision-making. In order to thrive in 2019, top B2C marketers need to be both right AND left-brained: Left brain marketing involves digging into your customer data to harness key insights and areas of opportunity.
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Forrester eCommerce
FEBRUARY 6, 2019
Take Practical Steps To Apply CX Disciplines To Digital Initiatives Odds are your firm is regularly seeking ways to improve customer experience (CX). You’re also likely embracing digital technologies to enable a more customer-driven, agile operating model. The question is, are these initiatives aligned? In other words, are you confident in your firms’ ability to […].
RTP blog
FEBRUARY 6, 2019
Super Bowl LIII brought in a national audience of approximately 98.2 million people, but let’s be real — a handful of people watched for reasons other than the plays on the field. With a $5.25 million price tag per 30-second spot, advertisers from all kinds of brands scrambled to capture that audience’s attention, and hopefully gain a significant ROI.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
FEBRUARY 6, 2019
This past year, I attended Forrester’s Data Strategy & Insights 2018 Forum. As I sat down to breakfast on the first day, I joined two attendees from a multinational package delivery and supply chain management company. During our conversation, they commented that they felt “behind” other attendees in terms of their analytics prowess. I might […].
GetElastic
FEBRUARY 6, 2019
Black Mirror – Bandersnatch from Netflix has got everyone talking. While the interactive viewing experience is an unparalleled-first, many are concerned about the data gathered based on the viewing choices they’ve made, and how Netflix can leverage that information in the future. Others believe this is the beginning of product placements done smartly.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
FEBRUARY 6, 2019
Today I’m thrilled to have Marcus Sheridan on the show. Marcus runs the Sales Lion where he consults and teaches companies how to do inbound content marketing. Today, he’s known as one of the premier thought leaders in the digital sales and marketing space. I’ve been following Marcus for years so it’s cool that we got to connect at Social Media Marketing World for a few minutes and that’s how he ended up here on the podcast.
Forrester eCommerce
FEBRUARY 6, 2019
If you were to ask me a year ago what I would point to as a best practice for data governance, my response would be to look at what financial services firms do to meet their regulatory requirements. Fast-forward to the age of GDPR and the new privacy mandates coming out of California (CCPA), and […].
Ecommerce Platforms
FEBRUARY 6, 2019
In this Snipcart vs Shopify Lite comparison, we'll take a look at the features, pricing, security, customer support, and their key differences. When would you even consider to use these two shopping cart solutions? Picture this: You’re running a blog on WordPress and decide to start selling some custom made jewelry. The first thing you do is turn to a full-fledged ecommerce platform such as the Basic Shopify plan, WooCommerce, Magento or BigCommerce.
Forrester eCommerce
FEBRUARY 6, 2019
If you were to ask me a year ago what I would point to as a best practice for data governance, my response would be to look at what financial services firms do to meat their regulatory requirements. Fast forward to the age of GDPR and the new privacy mandates coming out of California (CCPA). […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
FastSpring
FEBRUARY 6, 2019
Pricing your software correctly is a crucial part of selling software , but sometimes it’s hard to know if you’re on the right track with your pricing strategy. We’re sharing some tips for setting up a pricing model that attracts and retains long-term customers for your software company. Offer a Range of Options . Everyone likes options. So a good pricing model needs to offer multiple plans to help ensure that your software company is casting a wide enough net and not excluding any potential cus
TradeGecko
FEBRUARY 6, 2019
The future belongs to the bots. That’s not a warning and, thanks to cobiotics, neither is it something to fear. It’s simply the truth. Between 2017 and 2025, the global market for industrial and non-industrial robots is expected to rise 1,168.7% from $39.3 billion to nearly half a trillion dollars. And no one is investing more heavily than China. The question for small-to-medium online businesses is: “Why does the rise of bots matter to me?”.
CPC Strategy
FEBRUARY 6, 2019
As consumers grow and change, so do online retail trends — and with more and more Gen Z’ers aging into shopping dominance, keying. > Read More. The post Omnichannel Retail Trends Brands Can’t Afford to Miss 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.
TradeGecko
FEBRUARY 6, 2019
Behind and within recent news on automation there lies two emotions: excitement and fear. Not marketing automation; nor inventory or supply-chain automation. With digital automation , it’s all upside. Physical automation is where the divide begins. Robotics has already reshaped industrial production in verticals like metals, electronics, and automotives, but over the next decade … a full-scale revolution is at hand.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
CPC Strategy
FEBRUARY 6, 2019
There’s an art to creating a good ecommerce shipping strategy. You have to ensure solid profit margins for your business, while still offering. > Read More. The post Ecommerce Shipping in 2019: A Full Guide appeared first on Retail Performance Marketing Blog - CPC Strategy.
TradeGecko
FEBRUARY 6, 2019
The future belongs to the bots. That’s not a warning and, thanks to cobiotics, neither is it something to fear. It’s simply the truth. Between 2017 and 2025, the global market for industrial and non-industrial robots is expected to rise 1,168.7% from $39.3 billion to nearly half a trillion dollars. And no one is investing more heavily than China. The question for small-to-medium online businesses is: “Why does the rise of bots matter to me?”.
Demac Media
FEBRUARY 6, 2019
They’re an art full of ideas and ingenuity. Cause and effect another major facet to a lot of types of writing. Summarize the thoughts within the paragraph. Achieving this is an excellent approach to search for understanding. If so, following specified steps can empower the reader locate the key notion, consequently improving comprehension. After the student comprehends the concept of overall and particular phrases, he/she can better locate an overall statement within the paragraph.
ecomdash
FEBRUARY 6, 2019
A fast WooCommerce store is better for customers and your business’s bottom line. But what does it mean for a WooCommerce store to be fast? Which WooCommerce performance metrics matter, and which are misleading or unhelpful? The answers to these questions matter because metrics shape optimization strategies. Measure the wrong thing and you may spend time “optimizing” factors that have little effect on real-world performance and customer experience.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Whisbi
FEBRUARY 6, 2019
Digital banking is revolutionizing customer’s behavior, expectations, and needs. Why? Because it combines digital speed and convenience with human interactions. All of which is crucial to the digital customer journey and adds extra points for nurturing your customers. . We are witnessing a shift in the competitive landscape of banking which is a fascinating journey to be part of. 4 out of 5 financial institutions believe that digital advancement will fundamentally change banking, yet less than h
UpSellIt
FEBRUARY 6, 2019
Hearts of Gold. After the frigid lull of January, the romantic warmth of Valentine’s Day offers a welcome respite from the cold. Although it was initially a day of remembrance for a Catholic martyr (or two…), Valentine’s day is now a mostly secular celebration of love. As traditions of gift giving have expanded over the years, so has the holiday’s annual revenue.
Salsify
FEBRUARY 6, 2019
Rubbermaid Commercial Products® (RCP), a global leader for commercial and industrial cleaning, food service, and safety products, needed to meet their B2B buyer demand for a robust digital shopping experience. Jim Smith, Senior Marketing Communications Manager at RCP, realized the importance of a powerful digital presence for the companies future. He knew the road to ecommerce would rely on the company establishing a strong foundation in data management.
Steve Dennis
FEBRUARY 6, 2019
Amidst all the retail apocalypse nonsense it turns out that physical retail isn’t dead after all. Last year some 3,000 new stores were opened and physical retail continued to have positive growth in most major global markets. One of my 14 predictions for retail in 2019 is the notion that, despite the presumed death of physical retail, quite a few major brands are seeing a renaissance of sorts.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
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