Thu.Dec 13, 2018

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When Design And Algorithms Collide

Forrester eCommerce

Algorithms are a new design material, affecting UX in the form of news feeds, recommendations and propensity scores. Unfortunately, it’s not all going smoothly… Want to learn more? Please reach out with any questions; Iā€™m always happy to discuss over inquiry.

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Strategies to Grow Your Email List Pre-Purchase

Optimizely

Personalizing all your marketing communications is extremely effective in ecommerce. The open rate for non-personalized emails is 16%. The open rate for personalized emails is 26%. When customers receive non-personalized emails, the click-to-convert rate is 4%. When they receive personalized emails, the click-to-convert rate is 7%. If you directly communicate with your shoppers via email and personalize it ( more than just saying ā€œ Hi, YOUR NAME ā€) through emails, ads, or social media posts in a

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GE Announces New Industrial IoT Software Business

Forrester eCommerce

With GE establishing a new stand-alone software business, we examine what it means for existing and potential customers of GE Digital and for GE. What we know: December 13th 2018 – GE announces the formation of a new industrial IoT software business with $1.2bn in revenue (based on GE Digital sales). The new IIoT company […].

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The Ultimate Ecommerce SEO Checklist for Brands in 2019

CPC Strategy

Let’s face it: most ecommerce traffic begins with a search engine — and 67% of that web traffic goes to the first five results. > Read More. The post The Ultimate Ecommerce SEO Checklist for Brands in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbrokerā€™s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Four Types Of Edge Matter To Your IoT Deployments

Forrester eCommerce

The edge, and edge computing, figure prominently in a lot of internet of things (IoT) discussions right now. But where ā€” and what ā€” the edge is very quickly gets complicated. Telecoms operators understand the edge of their network. Sellers of servers and gateways know what they’d like their customers to fill the edge with. Beneficiaries of […].

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Black Friday Sale

Rishi Rawat

Black Friday is a great time to go treasure hunting online. But I wasnā€™t looking for deals this past Black Friday. Instead, I was searching for the new or unique ways websites were trying to get us to stick around for a bit longer. Prettylittercats.com did something pretty interesting. I went to their site, searched around for a bit, then moved my cursor to the back button of my Chrome browser to look at some other sites.

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Donā€™t Let Sears Fool You: Shoppers Still Value Brick-and-Mortar Stores

Sailthru

Nearly a century and a half ago, a Minnesota railroad station agent bought a bunch of unwanted watches from a local jeweler. He sold them to his coworkers, which inspired the mail order watch business that would eventually become a catalog. The manā€™s name was Richard Warren Sears. Yes, that Sears. Deemed ā€œThe Consumersā€™ Bible,ā€ the Sears catalog began with watches and jewelry, eventually expanding to just about everything: toys, sporting goods, appliances, automobiles, groceries.

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TBT: The Top 10 Executive Responses From Hackers Versus Executives

Forrester eCommerce

Each year at our Privacy and Security events, we run a session called Hackers Versus Executives. In this session, we ask a hacker to cause mayhem and then stop at different points in the attack to ask executives what their responses are. This year we attacked applications including containerized and serverless applications.

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Amazon Sponsored Products New Product Targeting Features [Update]

CPC Strategy

As of now, Amazon advertisers have more control on the way they target customers with Sponsored Product Ads using product targeting. Advertisers are. > Read More. The post Amazon Sponsored Products New Product Targeting Features [Update] appeared first on Retail Performance Marketing Blog - CPC Strategy.

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A Simple Solution To Machine Learning Bias

Forrester eCommerce

Machine learning models may occasionally suggest an undesirable action. The action might be either biased or unethical. Or just bad for business. Most of the time the suggestion wonā€™t be wrong. How can developers protect against these bad outcomes? Itā€™s Simple You donā€™t have to do what the model tells you to do. If someone […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, RomƔn Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. Weā€™ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Do MAPĀ ViolationsĀ IncreaseĀ During theĀ Holidays?Ā 

Wiser

Are retailers more likely to break MAP around the holidays? This was the question we at Wiser asked ourselves before the start of the Thanksgiving through Christmas holiday shopping season. . Our thought process went like this: The holiday season is the most competitive time of year for retailers. The National Retail Federation reported that 165 million people shopped online and in-store between Thanksgiving and Black Friday.

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Cybersecurity In India: Reflections And Learnings From A Visitor

Forrester eCommerce

Last week, I had the immense pleasure of travelling to India for the first time. It quickly became one of my favourite trips of 2019.

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Everything You Need To Know About Amazon Sponsored Products [Update]

CPC Strategy

As an agency managing hundreds of sellers, we know that Amazon Sponsored Products ads areā€”and will continue to beā€”one of the most powerful. > Read More. The post Everything You Need To Know About Amazon Sponsored Products [Update] appeared first on Retail Performance Marketing Blog - CPC Strategy.

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4 Popular SaaS Billing Models You Should Know About

FastSpring

Scaling a Software as a Service (SaaS) startup is a tricky process. Depending on the businessā€™s current situation and how their service and recurring billing models achieve customer acquisition, the most beneficial billing model can vary greatly. While there are many factors that contribute to a successful business, customer satisfaction is crucial for attracting more customers, maintaining relationships, and retaining existing customers.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether youā€™re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Brand Manufacturers Are Set to Invest More in Digital Content Next Year

Salsify

As consumer and business buyers shift to shopping more online, it only follows that brand manufacturers must also invest more in creating better digital product content to support that shopping. A recent Content Marketing Institute survey of brand manufacturers found that 78% of brands are committed to producing better digital content and marketing in the coming year.

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Mastering Amazonā€™s Inventory Performance Index (IPI)

TradeGecko

Inventory Performance Index, or IPI, is the most recently introduced metric by Amazon, and itā€™s a hot topic in the global community of businesses that sell on Amazon.

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E-Commerce Retail Calendar: Main Dates for 2019

Prisync

Whether youā€™re putting together your marketing and sales strategy for 2019, or youā€™re just keen to find out when people are most likely to make a purchase, the first step is to make sure that you are prepared for any potential dates. In this post, weā€™ve put together any and all crucial key dates of.

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Online Grocery Business: 3 Challenges You May Come Across

ItemMaster

As the Internet continues to take off toward sights unknown, it becomes increasingly difficult to manage an online business. Nearly everything can be ordered online and delivered to your door, so staying ahead of your competition is crucial to success. As an online grocery service, you face less direct competition, but more nuanced challenges. Let’s take a look at three of them.

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The Personalization Playbook: 2024 Strategies

Did you knowā€”74% of IT leaders are looking to improve their tech stack to offer better personalization? Itā€™s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Move Your Online Shop from a Managed Marketplace to Weebly

Weebly

Want to make working with products in your online shop a breeze? Weebly features include everything you need to import, export and batch update products easily. These tools make it simple to open (or move) an online shop from a managed marketplace, such as Etsy, to your own dedicated website. Ready to get started? Here's a guide for how to do it. Managed Marketplace vs.

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Retail Goals: The 2019 Retailers Wish List

OrderDynamics

Retail Goals: The 2019 Retailers Wish List. At this time of year, retailers are too busy to make their own wish lists. Theyā€™re too involved in fulfilling the dreams of their customers! So OrderDynamics has created the ultimate 2019 retail goals wish list. Packed with something for everyone, the following is a sample of goals weā€™ve overheard from retailers.

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How to Avoid Duplicate Content in Your Magento Store

Onilab User Guides

Is Duplicate Content Bad? First things first. You should know a few things before you stress out too much about duplicate content in Magento: Duplicate content happens all the time on the Internet and it canā€™t be avoided. Google will not penalize you in search results for having duplicate content on your Magento store if itā€™s done in good faith and not for spamming purposes.

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Looking Back at Your 2018 Strategy

UpSellIt

Looking Back. After the hectic red and green blur of the retail holiday season, the end of Q4 is often a huge relief. However, the new year inevitably brings new challenges. With the holiday rush now coming to a close, the time comes to evaluate the previous year. In this blog, weā€™ll highlight several of the key measurements to pay attention to as you go through your annual metrics for both your email remarketing strategy and your website.

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Mapping Digital Transformation: Retailā€™s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting taskā€¦ but thatā€™s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib