Wed.Apr 17, 2019

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The Final-Mile and its factors for ecommerce success or failure

GetElastic

Online retailers face an uphill battle in securing new customers. More than one hundred thousand websites launch every day. Many of these websites serve market niches – meaning it’s becoming increasingly difficult for general ecommerce sites to maintain market share against specialized retailers. Brick-and-mortar stores are fending off competition by recruiting entertaining, empathetic employees.

eCommerce 129
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The 5 Best Aweber Alternatives for Ecommerce Businesses

Omnisend

Email marketing is a key part of any savvy digital marketer’s ecommerce strategy, and your email marketing tool can make or break that strategy. Aweber is a classic email marketing tool that has been used by professionals for years. However, with more sophisticated digital marketing needs emerging as our customers become more demanding, it may Read more The post The 5 Best Aweber Alternatives for Ecommerce Businesses appeared first on Ecommerce Marketing Automation | Omnisend.

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Seller Stories: Bernard Savage – How to sell bespoke items on eBay

Frooition

Bernard Savage make bespoke kitchens and furniture. They manufacture and sell from their showroom in Wolverhampton, where customers can see and touch the solid wood pieces. Buying from Bernard Savage is a unique luxury experience. Customers can even select raw tree trunks to have furniture carved from. However, they had never sold online. They were unsure how people shop for bespoke products online and how they would find these customers.

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Stop Trying To Replace Your Agents With Chatbots — No, Seriously!

Forrester eCommerce

Customer service organizations have been looking for ways to cut costs for decades. Now that chatbot mania has taken over, many are jumping on the bandwagon and attempting to replace their human agents with chatbots. In theory, that makes sense – a chatbot costs less than a human over time, and most customer service organizations […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Backlinks: Your Free Link Analysis Tool

Kissmetrics

Please note that you may have to clear your browser cache to see the latest version of Ubersuggest. Do you want to know how many people are linking to you? Do you want to find more link opportunities? Well, I created a free backlink tool that will allow you to do that (and much more). I decided to call it Backlinks. And, as you may have guessed, I integrated it within Ubersuggest so that way you can do more within one simple tool.

Reference 278
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Assessing Your Digital Maturity — What Does Excellence Look Like?

Forrester eCommerce

Wall Street loves a digital business. These technology-driven innovators, which put customer acquisition, retention, and experience at the center, have a different way of looking at the world. They are rewarded with growth and investment. And it’s not just digital natives. Digitally advanced incumbents, firms such as Accenture, Capital One, Microsoft, and Philips, also see […].

More Trending

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The MITRE ATT&CK Framework Is Not A Bingo Card

Forrester eCommerce

I occasionally find people mapping their SOC capabilities to the ATT&CK framework by checking off specific techniques they have shown they are able to detect with the intent of measuring coverage within their SOC. In this blog post, I hope to clarify why this strategy may be misleading. There Are No Bad Actions, Only Bad […].

Blog 303
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Everything You Need To Know About OptiMonk – Is It The Best Ecommerce Retargeting Tool?

Ecommerce Platforms

No matter how good your website looks- 98% of your web visitors will leave your site without buying or subscribing. To make matters worse, most of them will NEVER return! This means that while web traffic is great, it doesn’t mean much for an e-commerce business. What really counts is converting this traffic into sales. To do this you need to understand the type of message your visitor will respond to and deliver it at the right moment.

eCommerce 123
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Scaling Agile: Don’t Copy Spotify; Learn From It! — Part 1

Forrester eCommerce

How can mainstream enterprises successfully adapt an approach from a digital-native unicorn? While you can’t copy culture, there is a lot you can learn from it. Check out my video below to learn how the Spotify approach will — or won’t — help your company scale its Agile development. For more information, read my latest […].

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Is Canada Goose luxury retail’s next highflier?

Steve Dennis

Canada Goose, the high-end performance outerwear brand, just announced plans to open 6 new stores. The new locations—one each in Milan, Paris and Minnesota’s Mall of America, along with three in Canada—will bring the fast growing luxury retailer’s store count to 17 spanning three continents. While Rent the Runway, Stitch Fix, Glossier and other so-called digitally native fashion brands generate the most press, in many respects Canada Goose is outpacing them.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Future of Retail: “Applying 2019 Predictions to Retail” Blog Series

Forrester eCommerce

To help retailers and brands plan for 2019 and beyond, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect the retail industry for our blog series “Future of Retail: Applying 2019 Predictions to Retail.” In our blog series, we will explore how predictions across AI, automation, CX, loyalty, B2C Marketing and other areas, will impact retail and […].

Blog 262
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Beet.TV Interview with COO Douglas Egeth

Webbula

Webbula’s Chief Operating Officer Douglas Egeth made an appearance on Beet.TV at the InFronts 2019 show presented by TruOptik in New York City on April 4th. The article from Beet.TV. The post Beet.TV Interview with COO Douglas Egeth appeared first on Webbula.

Article 88
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Biggest Advertising and Marketing Technology Stories of Q1 2019

Liveintent

From Facebook Ad Manager’s 14 hour blackout to McDonald’s acquisition of Dynamic Yield, we’re recapping some of the biggest advertising and marketing technology stories of Q1 2019. Time can be a lot like a good chili – it goes fast, there never seems to be enough, and by the time it’s gone you will have inevitably ruined your best pair of pants.

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Smart Marketing Ideas for Spring Holidays

UpSellIt

Let’s face it: keeping your marketing 100% relevant can be tough. After all, everybody is different and there’s no way to know the lives of every individual customer. That’s why marketing is effective when it plays on a common experience. Something shared that people, regardless of background, live through together. One of the most powerful and lasting of these experiences are seasonal changes, and the cultural events that surround them.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Kinsta Spotlight: The Best WordPress Hosting on the Market

Bootstrapping Ecommerce

A great web hosting provider can do great things for your website and in this Kinsta Review we cover why Kinsta is the best WordPress hosting on the market. The post Kinsta Spotlight: The Best WordPress Hosting on the Market appeared first on Bootstrapping Ecommerce.

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4 eCommerce shipping strategies to help you take on the competition

TradeGecko

In 2017 and 2018, more than half of all retail sale growth was in eCommerce sales. As online sales continue to form an increasingly large share of the overall retail industry, major online retailers like Amazon and Walmart are becoming more dominant as the default one-stop-shop for customers - making it difficult for SMBs to compete. Last year, 80% of market gains came from Amazon, and 64.7% of online sales in the U.S. came from five companies.

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Seasonal Marketing Ideas for Spring Holidays

UpSellIt

Let’s face it: keeping your marketing 100% relevant can be tough. After all, everybody is different and there’s no way to know the lives of every individual customer. That’s why marketing is effective when it plays on a common experience. Something shared that people, regardless of background, live through together. One of the most powerful and lasting of these experiences are seasonal changes, and the cultural events that surround them.

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4 eCommerce shipping strategies to help you take on the competition

TradeGecko

In 2017 and 2018, more than half of all retail sale growth was in eCommerce sales. As online sales continue to form an increasingly large share of the overall retail industry, major online retailers like Amazon and Walmart are becoming more dominant as the default one-stop-shop for customers - making it difficult for SMBs to compete. Last year, 80% of market gains came from Amazon, and 64.7% of online sales in the U.S. came from five companies.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Improve Website Conversion Rate When You Can’t A/B Test

ROI Revolution

You know your site could be improved, and you know that improving it can increase your website conversion rate. But you don’t have the traffic, time, or resources to do A/B testing. Where do you start? What can be done to improve the user experience on your site? There are myriad ways to gather information about how users are engaging with your site, but the most useful and common are heuristic evaluations, user testing , and heatmaps.

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How eCommerce Analytics will empower your teams in 2019

Profitero

In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019. Just over half of all global respondents highlighted measuring and reporting on how eCommerce is performing within their organisation as one of the top challenges they are facing. This, in turn, explains the significant growth and interest in eCommerce analytics, with 73% of manufacturers now allocating some portion of their eCommerce budget

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Full-Service Ecommerce Proves to Be Key for Successful Social Commerce

FastSpring

Please note, this post originally appeared on Digital Transactions. While one cannot deny the rise of social commerce and its pertinence to the overarching ecommerce industry, studies have shown that social-commerce strategies do not lead to as many purchases as you may think. . For example, Twitter recently phased out a buy button because it wasn’t seeing results, and another recent study found that less than half of users on Facebook have ever bought a product after clicking on a post or a li

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Omnisend vs. Mailchimp: A Feature for Feature Comparison

Omnisend

A great email marketing tool can make or break a digital marketing strategy. Choosing a great tool means you’ll have the features you need to convert your customers using the most ROI-friendly channel that exists. Mailchimp has long been a king of this domain, but every king falls eventually. As Mailchimp has recently announced a Read more The post Omnisend vs.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Unpacking Amazon Luxury With Citizen Watches and Erno Laszlo

CPC Strategy

Amazon is well-known for featuring some of the lowest price points across every product category, making the Marketplace a huge draw for online. > Read More. The post Unpacking Amazon Luxury With Citizen Watches and Erno Laszlo appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 60
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Omnisend vs. Klaviyo: A Feature for Feature Comparison

Omnisend

With the recent Mailchimp and Shopify split, many ecommerce marketers have been left wondering what to do for their email marketing strategies. If there are two names that come up most often when talking about Mailchimp alternatives, it’s Klaviyo and Omnisend. There’s been quite a bit of debate from customers using both tools over which Read more The post Omnisend vs.

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Episode 71 – Finding the Biggest Levers to Pull for Conversion Rate Improvements

eCommerce Evolution

My guest on this show is a legend in the eCommerce space. He’s the founder of the Shopify Agency, Ethercycle. He’s the host of the wildly popular Unofficial Shopify Podcast. And, he’s just an overall really smart dude. When most ecommerce companies consider conversion rate optimization the usually immediately think of split testing, multivariate testing, cart optimization, etc.

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How to Market and Sell your Shopify Products on Instagram

Prisync

Instagram is slowly becoming the go-to social media platform for e-commerce businesses. It may not have over 2 billion users like Facebook. But since the platform is all about sharing pictures, Instagram presents your business with a chance to showcase your products and direct users to buy them. Shopify makes it easy for e-commerce business.

Shopify 43
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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The Blunt Truth About Marijuana Retail

RTP blog

Marijuana and cannabis-related products are joining the retail mainstream, fueled by accelerating legalization and changing consumer attitudes: 56% of U.S. consumers say they would try cannabis if it were legal , according to A.T. Kearney. In recent weeks, the nation’s three largest pharmacy chains — CVS , Walgreens and Rite Aid. — all announced they would start selling CBD-infused products in some areas, even though marijuana itself remains illegal on the federal level.

Retail 30