Fri.May 18, 2018

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CX For Gov IT: Driving Federal IT Performance Using CX Principles

Forrester eCommerce

The reality is that most Federal IT leaders are under increased scrutiny to deliver increased value and productivity from technology investments at the lowest cost. Simply performing a top-to-bottom technology rationalization effort will no longer make their organization instantly lean and agile. Let’s level-set the conversation: most Federal agencies are struggling to create value – […].

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4 Ways To Retain Your E-Commerce Customers With Personalization

RTP blog

By Steve Tucker, Bunting When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. While these customer acquisition efforts are undoubtedly important, it’s often forgotten that it’s your existing customers who will make up 40% of your future revenue. Retaining existing customers brings a greater ROI than acquiring new ones, and research from RJ Metrics showed that returning customers typically spend 3X more. than first time shoppers.

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The Data Digest: Millennials Call For Values-Driven Companies, But They’re Not The Only Ones Interested

Forrester eCommerce

We’ve been researching values-based consumers for several years now, and conversation in the C-suite has progressed from “Are values really important?” to “How do we strategize accordingly?” But every now and then, lingering questions crop up that lead to misguided decision making around values. Here are two common misconceptions — and why they are wrong. […].

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How to Optimize Your Amazon Product Listings

SellBrite

In April of 2018, the world learned for the first time how many Prime users Amazon actually has. The number was staggering: Over 100 million global users. Amazon continues to expand their reach by offering Prime and Prime Now services to new countries around the world each year—like Mexico, Singapore, the Netherlands, and Luxembourg. Unsurprisingly, this steady growth has created huge opportunities and interests among small business owners and aspiring ecommerce entrepreneurs.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Transform Federal IT To Accelerate Constituent Experience (CX)

Forrester eCommerce

Federal agencies striving to meet their mission objectives increasingly adopt digital technologies to improve constituents’ experience. But many of these agencies fall short of their mark as their IT executives (see Figure 1): Navigate constantly shifting constituent and citizen expectations fueled by their experiences as consumers and the rapidly emerging digital technologies.

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20 Smartphone Apps to Manage Your Online Business on the Go

A Better Lemonade Stand

These are the 20 best business smartphone apps for any entrepreneur so you can stay in the know, on the go. They provide valuable services for any business to stay updated in real time. The post 20 Smartphone Apps to Manage Your Online Business on the Go appeared first on A Better Lemonade Stand.

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How to Meet the Content Demands of Your Distributors

Salsify

According to a survey by Digital Commerce, 78.1% of B2B distributors are prioritizing increasing online sales in 2018. If you are selling to a business buyer than you already know they are demanding a experience online that rivals consumer shopping - the ability to research, compare, and purchase products from anywhere. For manufacturers and suppliers, this means the need to provide the distributors you work with strong content and product information has never been more important.

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Kroger takes Walmart, Amazon head on with Ocado tie-up

Profitero

Kroger and Profitero customer Ocado Group PLC have inked a deal that could well be a game-changer for the US grocery eCommerce market. The move is expected to not only accelerate Kroger’s online initiatives, but could give the retailer a distinct edge as it battles Amazon, Walmart, and others for eCommerce market positioning. “We are actively creating a seamless digital experience for our customers,” Kroger chairman and CEO Rodney McMullen said in a company release.

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How to Improve Your Average Loyalty Redemption Rate

Smile.io

Editor’s Note: This post was originally published on May 19, 2015 and was updated for accuracy and comprehensiveness on May 18, 2018.

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The Power of People: What Creates A Great Employee Experience

iQmetrix

A Forbes article said it best ; “People are what matter most in business.” Behind every great organization is a group of incredible, passionate, and hard-working individuals; iQmetrix is no different. Our goal is to create a great experience for our clients, their businesses, and their customers and to do that, the right people are needed in the right roles to make projects come together to generate success.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Winning Loyal Customers: 5 Ways to Build Trust

Payoneer

Editor’s note: This is a guest post from Eirini Kafourou, Marketing Specialist at Megaventory. Happy and loyal customers are the key for a growing business. Satisfied customers can ultimately become brand promoters by talking about your products and services with their friends and colleagues. Word of mouth is only getting stronger today since it also happens online on social media, forums and review sites.

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Understanding and Defending Trademarks

eCommerceFuel

Today we are continuing our legal series with Internet, Data Privacy, and Intellectual Property Lawyer John DiGiacomo of RevisionLegal.com. John specializes in both IP and businesses on the web—both subjects that a lot of lawyers don’t know much about—so it’s great to have him back on the show. Last week we talked about all things patents, and today we’re going to do the same with trademarks.

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Are You Ready for Amazon Prime Day 2018?

ChannelAdvisor

Are you ready for Amazon Prime Day? This year’s one-day shopping event just may be the marketplace giant’s biggest yet. Here’s why: Amazon has officially exceeded the 100 million mark for Prime memberships. New memberships tend to soar as people seek to gain access to Prime Day specials. Last year, Amazon said more people joined Prime on July 11 than on any single day in the company’s history.

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