Aldi expands Deliveroo trial

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Aldi has extended its on-demand delivery trial with Deliveroo to almost 130 stores across the UK.

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The supermarket extended its trial to 42 stores in October, including entering new cities such as Bristol, Liverpool and Brighton, and it has now been rolled out to nearly 90 additional stores in the past month.

Customers within a 6km radius of the participating stores will be able to choose from around 400 essential Aldi grocery items. Once orders are placed through the Deliveroo app, products are picked and packed by Aldi colleagues before being delivered by Deliveroo’s network of riders in as little as 20 minutes.

Richard Thornton, communications director at Aldi UK, said: “We’re finding customers really value having more ways to shop at Aldi, particularly at the moment. “That’s why we’ve been keen to extend our trial with Deliveroo to stores in more new areas, and plan to launch our trial of click and collect in more than 200 additional stores between now and Christmas.

“In the past month, we have made the Deliveroo service available in new areas such as Cardiff and Aberdeen, and will continue to monitor feedback of the service closely.”

Ajay Lakhwani, vice-president of new business at Deliveroo, added: “The fast expansion and success of this trial reflects the strong customer desire for groceries on-demand, an area in which Deliveroo is providing increasing choice. We are excited that even more customers across the country can now enjoy Aldi’s great quality food.”

Aldi has also recently confirmed its plans to extend its trial of click-and-collect to more than 200 additional stores before Christmas.