Talking Retail Grocery and product news for independent retailers
The deal, which is available in participating stores until 8 December, includes Birds Eye Crispy Chicken 170g, Crispy Batter Fish Fingers 8pk, Chicken Burgers 4pk, Alphabites 456g, Mixed Vegetables 340g, and Rowntree’s Fruit Pastilles Lollies 4pk.
David Lunn, wholesale category controller for frozen at Nisa, said: “Our £5 frozen deals continue to be popular with shoppers and the frozen category has become more relevant than ever this year, with many Britons trying to cut down on visits to the shops during the pandemic and seeking out items with a longer shelf life to stock up on.
“The promotion also offers fantastic value for money at a time when many shoppers are on a budget or looking for cost-effective ways to reduce food waste, whilst offering quick and tasty meal solutions to enjoy as the cold, dark evenings draw in.”
The offer is also being promoted on the symbol group’s website, consumer leaflets, and social media channels.
