Skittles launches Pride campaign

The brand has teamed up with Gay Times and Switchboard to create a new Skittles Pride campaign which enables thousands of letters to be sent to family and friends all over the country. Anyone wishing to send a letter is able to log into to the website to create their note, before submitting it to be printed and posted free of charge to a recipient of their choice.

Skittles and Gay Times have also worked closely with Switchboard, the LGBTQ+ helpline, to develop drive awareness of the helpline details and highlights the invaluable support the Switchboard volunteers are providing during this difficult time.

The campaign, which launches on 23 June 2020, will feature in an on pack-promotion on Skittles 152g Pouch (RRP £1.00) and Skittles 196g Pouch (RRP £1.49).

Josh Fletcher, executive creative director at Gay Times, said: “The cancellation of in-person Pride events around the world is a devastating blow for the community, especially given the loneliness that many are experiencing in isolation. Through our work with Skittles and Switchboard, Gay Times are trying to ensure that no-one need feel alone this Pride season, even if we aren’t physically together.”

Victoria Gell, Skittles director, Mars Wrigley, added: “We believe that giving up our rainbow means so much more than just removing the colours from our Skittles packs, which is why we have supported Switchboard for the last three years and this year have worked closely with the Switchboard volunteers and Gay Times to develop a campaign aiming to keep people connected even while we’re apart.”