Tue.Jun 19, 2018

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You Are Doing Your Marketing Wrong (and I Have the Data to Prove It)

Kissmetrics

You know what’s interesting about having an ad agency? It’s that you get to talk to companies of all sizes and learn what causes them to grow. And I know what you are thinking… “Neil, shouldn’t you be the one telling companies how to grow”? Technically, yes. And I do. But at the same time, I need to analyze what a company has done so far to come up with the best marketing strategy for them.

Marketing 268
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Forrester?s US Banking Customer Experience Index 2018 Shows CX Is Stagnating

Forrester eCommerce

Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. Based on a survey of more than 110,000 US adult customers in 2018, Forrester’s Customer Experience Index (CX Index™) methodology measures how well a brand’s customer experience strengthens the loyalty of its customers so it […].

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6 Email List Building Tools for Ecommerce

Bootstrapping Ecommerce

In this post, we lay out some best practices for using email list building apps, then we dig into 6 great tools that you can use to build your email list. The post 6 Email List Building Tools for Ecommerce appeared first on Bootstrapping Ecommerce.

eCommerce 163
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Content Strategy: The Ultimate Guide to Preparation, Production, Publication & Promotion

A Better Lemonade Stand

If you’re interested in developing your own content strategy, learning how to write a blog post and marketing content online then this article is for you. The post Content Strategy: The Ultimate Guide to Preparation, Production, Publication & Promotion appeared first on A Better Lemonade Stand.

Article 131
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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A Look Back at Year One of The Commerce Marketer Podcast

Bronto

Can you believe it’s been a year already? Where does the time go? Let's take a moment to reflect on a few favorite moments from this first year. The post A Look Back at Year One of The Commerce Marketer Podcast appeared first on Bronto Blog.

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The top 3PL providers for eCommerce in Hong Kong

TradeGecko

With the explosion of eCommerce businesses in Hong Kong and around the globe, 3PL (third-party logistics) providers are having to adapt to changing distribution models and ways of working.

More Trending

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Retail Touchpoints: From Warby Parker to Sugarfina, Former Pure Plays Discover Omnichannel Success

Dynamic Action

A special report from Retail Touchpoints included insights from DynamicAction CMO Sarah Engel on unique pure players that have evolved into omnichannel success stories, like Everyone, Sugarfina, UNTUCKit, and eyewear retailer Warby Parker. In the Warby Parker model, a limited selection of products are available in-store, allowing the retailer to occupy prime, albeit small, real estate at a minimal cost, according to Sarah Engel, CMO of DynamicAction.

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Success Stories of Online Sellers

Ecommerce Guru

Hey! You are reading this article it means you are thinking to become an online seller or you are one. The post Success Stories of Online Sellers appeared first on Ecommerce Guru - Free Ecommerce Support, Help Desk, eCommerce Learning Free From Certified Partner.

Article 49
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Things We Love

Canadian Special Events

A collection of little gems we love and we think you will too. From the perfect planners day pack to the selfie clicker, to the ophelia wine sippers, why not treat yourself to a few small luxuries to make your busy life a little easier and a lot more delicious. . SIP ON THIS. Oenophilia Wino Sippers. This beautifully hand-crafted set of Wino Sippers is perfect for enjoying your favorite vintage.

Gifts 40
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How to Build a Rewards Program for Premium Products

Smile.io

As competition grows, more ecommerce merchants are engaging in a “race to the bottom,” using aggressive discounts in an attempt to outsell their competitors. For premium brands, however, this isn’t an issue. By definition, premium products don’t compete on the basis of price, but rather on the basis of quality. Companies are able to differentiate themselves from their budget-conscious competitors by offering high quality products.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Luxury With A View

Canadian Special Events

The Grand Hotel & Suites Toronto is a hidden gem. Sitting a stone’s throw away from the hub of Toronto at Yonge and Dundas Square, The Grand Hotel is one of the city’s most unique and stunning hotel properties. Offering 177 rooms and suites, state of the art amenities, gourmet dining a beautiful outdoor patio and over 10,000 sq ft of meeting and event space, this hotel is a serious contender when it comes to where to hold your next event or host your guests.

Events 40
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How to Create a Strong Brand for Your eCommerce Business

Payoneer

Editor’s note: This is a guest post by Raj Jana, Founder, JavaPresse. The rapid growth of the eCommerce industry is both a gift and a curse. On the one hand, more and more people shopping online means there’s more money to be made. But on the other hand, it means a more competitive marketplace. To stay relevant, you need a strong brand. Good brands draw people towards them, and they provide people with a reason for choosing one product over another.

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Luxury With A View

Canadian Special Events

The Grand Hotel & Suites Toronto is a hidden gem. Sitting a stone’s throw away from the hub of Toronto at Yonge and Dundas Square, The Grand Hotel is one of the city’s most unique and stunning hotel properties. Offering 177 rooms and suites, state of the art amenities, gourmet dining a beautiful outdoor patio and over 10,000 sq ft of meeting and event space, this hotel is a serious contender when it comes to where to hold your next event or host your guests.

Events 40
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Training Registration

Dynamic Yield

Training & Certification Registration Thank you for registering for the training program. Please provide the following details to secure your spot. You will receive a confirmation email shortly after registering. The post Training Registration appeared first on Dynamic Yield.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Things We Love

Canadian Special Events

A collection of little gems we love and we think you will too. From the perfect planners day pack to the selfie clicker, to the ophelia wine sippers, why not treat yourself to a few small luxuries to make your busy life a little easier and a lot more delicious. . SIP ON THIS. Oenophilia Wino Sippers. This beautifully hand-crafted set of Wino Sippers is perfect for enjoying your favorite vintage.

Gifts 40
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8 Ecommerce ERP Integration Patterns & Data Orchestration Frameworks

BigCommerce

ERPs reduce a business’s risk in uncertain circumstances and are perceived to have a positive impact on organization performance, including the improvement of productivity and profitability. ERPs are the lifeblood of large retail operations. There are serious financial and non-financial boosts to a company who can organize itself around an ERP. Historically, however, in order to properly organize and orchestrate ERP data flow, customer-facing tool options have been limited.

EDI 315
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There Are No Clear CX Leaders Among US Brands ? For The Third Year In A Row

Forrester eCommerce

Forrester’s 2018 Customer Experience Index (CX Index) for US brands reveals a worsening CX leadership gap: Not a single brand has risen to the top of our rankings and continued to move upwards, and the overall quality of the US customer experience is stagnating. The report is based on Forrester’s CX Index™ methodology, which measures […].

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The Empowered Marketer: No Quick Fixes for Content in Ecommerce

Optimizely

Content is one of the most underutilized marketing tactics in B2C and ecommerce today — but that’s changing quickly. More and more marketers are realizing that by creating great content that ranks on Google for specific and relevant terms, they can attract a constant stream of qualified traffic to their ecommerce site — for free. However, content marketing takes not only writing talent and SEO knowledge, but also patience.

eCommerce 186
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Using Sailthru?s Promo Codes to Personalize Your Discounts

Sailthru

Every retailer uses discounts for a very simple reason: They work. But discounting is much more complicated than putting promo codes out into the universe and suddenly acquiring new customers, everywhere from Facebook to the subway. Discounts are more than just an incentive. If you use them right, they can also help build loyalty. That’s exactly what we had in mind when we built our new Promo Codes functionality.

Shopify 60