KeyStore’s festive foodbank campaign returns

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KeyStore is asking its retailers to support their local foodbank in the run-up to Christmas by placing dumpbins in-store for customers to donate items.

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From now until Christmas, KeyStore outlets across the country will be providing collection points for customers to donate non-perishable food products including packaged cereals, rice and pasta, pasta sauce, tinned meat and vegetables, tea and coffee, biscuits, and UHT milk and fruit juice.

Food banks also require vital non-food products, including pet food, toiletries, feminine products, baby supplies and household items such as washing-up liquid and laundry products.

Craig Brown, chief sales and marketing officer at Glasgow-based wholesaler JW Filshill, said: “No-one knows their community better than our retailers who are close to their customers and understand what they have been going through over the last few months.

“In an ideal world we wouldn’t need food banks but sadly we do, and even more so in 2020 when people are struggling following redundancy or are unable to work because their employer has had to shut down their business.

“Every Christmas we encourage our retailers to support a community campaign that their customers can get involved in and following feedback from our customers who got behind our foodbank campaign last year we have decided to run the initiative again for 2020.”

JW Filshill has distributed 150 dumpbins across the KeyStore estate of nearly 200 stores, from Doncaster in the south to Wick in the north.