Talking Retail Grocery and product news for independent retailers
Some of the sweet offers included in the promotion are Terry’s Chocolate Orange 157g at £1.50 each, alongside Cadbury Heroes 290g, Mars Celebrations 380g, and Maltesers Box 310g – all at £3 each.
Deals are also available on a wide selection of wines, spirits and ales including Hobgoblin IPA 4x440ml and Budweiser 4x568ml at £5.50 each, Jura Single Malt Scotch Whiskey 70cl at £22, and Jack Daniels 70cl whiskey at £21.
A special one-week deal on the Greene King Brewer’s Selection 6pk is also available between 16-22 June for £9.
The event is being supported on the symbol group’s consumer website and social media channels and will assist Nisa retailers in capitalising on the occasion.
Nisa retailers have also been supplied with themed point of sale to help their shoppers find the perfect gift by drawing attention to the great deals in-store.
Chris Walker, offline marketing lead at Nisa, said: “Over the last few months, the UK has seen social distancing measures slightly relaxed meaning households can now mix and as a result, doting children everywhere are looking forward to celebrating this annual occasion in person for the first time since 2019.
“Almost half of shoppers purchase a gift for Father’s Day in-store, with around a quarter buying on impulse when they’ve popped into the store for other things. So, by utilising the dedicated Father’s Day POS provided and placing the event in a high footfall area of the store, we’re confident that this promotion will help boost basket spend for our partners during the run-up to the big day.”
