Lucozade Zero supports new launches with £2.5m media campaign

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Lucozade Zero is kicking off a multi-media campaign following its recent brand re-fresh and the launch of 330ml cans and a Tropical flavour.

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The campaign will promote the brand through radio advertising across Kiss, Capital, Radio X, Heart and Absolute stations, as well as out-of-home advertising, Facebook and Instagram coverage and in-store materials for retailers.

The campaign will build on Lucozade’s recently launched “It’s On” campaign, which promotes the brand’s full range through a TV advert, video, social media, out-of-home, online video, ecommerce and geo-targeted mobile advertising.

Zoe Trimble, head of Lucozade Energy at brand owner Suntory Beverage & Food GB&I, said: “It has already been a big year for Lucozade Zero with the launch of our exciting new look packaging, the introduction of a brand-new flavour in Zero Tropical, and the brand’s move into a 330ml can format.

“This campaign is perfectly timed to tap into this excitement and raise awareness with shoppers to grow retailers’ sales.

“By emphasising the brand’s zero sugar credentials through another fantastic, high-impact marketing campaign, we will help drive shoppers to retailers’ shelves to pick up a zero-sugar option from a brand they know and trust.”

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